New Publications by Faculty

Professor Claude Cellich's new book "Global Business Negotiations Accross Borders: Practical Solutions" (Business Experts Serie) is now available.

Professor Michel Borgeon's new book on Trade Promotion Strategies is now available.

Visiting professor Dr. Richard Fletcher is the author a book which analyses the contemporary issues in international marketing specific to the Asian-Pacific region.

Professor Csurgai edited a book entitled “Geopolitics: Schools of Thought, Method of Analysis and Case Studies”.

Professor Claude Cellich presented a paper at the World Business Congress organized by the International Management Development Association and had a chapter published in “Negotiation: Readings, Exercises and Cases” 6^th edition.

Professor Patrice Anne Nuq recently published an article in the Journal of eHealth Technology and Application, Volume 7, 2009 regarding User Behavioral Intention.

Professor Urs Schneider recently co-authored a book about the ways to keep a strong financial center in Switzerland. NZZ.

Professor Leonid Androuchko recently published an article in JSASS Space Tech. Japan, volume 1, 2009 for Avian Influenza and Expected Satellite Technology.