Graduate and Undergraduate Programs at International University in Geneva

BBA electives (major / minor)

To complete a Minor, students must complete two elective courses in their second year of the BBA program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.

>> Courses details

Track one	Marketing and International Business	Consumer Behavior Advertising Service Marketing E-Commerce Market Research
Track two	International Relations	Global Environmental Issues Peace and Conflict Resolution International Decision Making The Culture and Politics of International Security Evolution and Trends in the Nation State
Track three	Media and Communications	Global Communication Strategies Multimedia Applications Introduction to Journalism Communication and Image Management Corporate Communications
Track four	Finance and Accounting	International Money and Banking International Finance International Investment Management Risk Management Auditing
Track five	General Management	Organizational Behavior Management Information System Entrepreneurship Business Law International Economics
Track six	Luxury Goods Management	Luxury Goods and Services - Market & Trends Marketing of Luxury Goods Legal Aspects of Luxury Goods Managing Brands Internationally Global Strategies in Selected Industries