International University in Geneva

Pursue an international career in global business, multinationals, family businesses, private banking, governments and international organizations!

The Bachelor of Business Administration (BBA) is designed for high school graduates interested in pursuing careers in global business. The BBA program covers all key aspects of business management: finance, accounting, economics, management, marketing, human resources, organizational behaviour and corporate strategy. The academic curriculum includes visits to major international companies in Geneva.

  • Duration
    3 Years
  • Starting
    September January April
  • Courses
    43 Courses

Key Benefits

  • Learning in a dynamic environment in Switzerland with a multicultural student body and faculty from academia and international business
  • Providing knowledge and skills vital for global business today
  • Exploring business trends and issues from marketing to legal aspects
  • Gaining an overview of the main businesses theories combined with practical negotiation and communication skills for the modern international workplace.
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Undergraduate Students Testimonials International University in Geneva

Program Details

Students enrolled in the Bachelor of Business Administration program may select elective courses from one of the following six electives to complete a Minor (two courses) or Major (three courses) as part of their chosen degree: Marketing and International Business, International Relations, Media and Communications, Finance and Accounting, General Management, Luxury Management.

The BBA is comprised of 43 courses taken over 3 years on a full time basis.

Course Descriptions

Trimester 1 Credits
  • MKG 115 – Principles of Marketing The goal of this course is to provide students with vocabulary, theories and methods related to marketing. The course looks at the terminology and strategic concepts of marketing and its role in organizations.
    3
  • ENG 116 – Academic Writing This course provides the basic building blocks for effective university-level writing skills in English. Students learn the mechanics, usage, punctuation, vocabulary, sentence, paragraph structure and advanced grammatical structures necessary for a more sophisticated writing style. Several types of essays are examined throughout the course.
    3
  • MTH 121 – Applied Math I This course provides an introduction to basic mathematical techniques used to explore, model, and analyze phenomena in a broad range of subject matters. Students employ analytical, graphical, numerical, and verbal approaches to model solutions to these problems, increasing their reasoning and problem-solving skills. Students develop skills for quantifying mathematical exercises using appropriate linear and non-linear relationships required in economics and business.
    3
  • TEC 202 – Application of Information Processing This course covers advanced information technology concepts and terminology and introduces students to the use of software tools for business applications. It provides a thorough presentation to the use of spreadsheets from basic navigation to building financial models including introduction to database management systems.
    3
  • HIS 123 – Contemporary Themes in History This course provides an introduction to contemporary history - essentially events of the 20th century. The course is taught thematically and covers six major areas - megatrends, war and peace, the end of empires, revolutions, ideologies and national histories. The course is designed as a bridge between knowledge of contemporary history and an understanding of the basics of international relations. An important element of the course is a discussion of national histories and an analysis of how they fit into the wider themes of world history.
    3
Trimester 2 Credits
  • ACC 105 – Fundamentals of Accounting This course describes the fundamentals of accounting, the objective is to familiarize students with the use of financial statements, journals, ledgers and business transactions.
    3
  • ECO 125 – Micro-Economics This course introduces students to the role of supply and demand in determining market prices. The importance of consumers and firms on supply and demand is emphasized.
    3
  • RES 130 – Research Methods and Report Writing This course assists students to develop their research skills. Different research methods, tools and techniques for effective report writing and presentation are examined.
    3
  • STA 243 – Statistics The course builds upon and expands the knowledge acquired in mathematics by introducing statistical methods such as inference, intervals of confidence, hypothesis testing and multiple regression technique. Application of statistics to real life problems in a broad range of subject matters are discussed and practiced using spreadsheets and advanced computer based technology.
    Prerequisites: Applied Maths II (MTH 122)
    3
  • MTH 122 – Applied Math II This course provides an introduction to basic mathematical techniques used to explore, model, and analyze phenomena in a broad range of subject matters. Students employ analytical, graphical, numerical, and verbal approaches to model solutions to these problems, increasing their reasoning and problem-solving skills. Students develop skills for quantifying mathematical exercises using appropriate linear and non-linear relationships required in economics and business.
    3
Trimester 3 Credits
  • MGT 100 – Principles of Management The course introduces the basic concepts, theories and principles on how a company/organization functions today. Students will learn the challenges modern managers face in running their departments and the company overall. It emphasizes how to make decisions, set objectives, budget and allocate resources, recruit the right people, plan and control in a modern company/ organization.
    3
  • FIN 201 – Essentials of Finance This course is an introduction to the basic principles of finance. It covers financial mathematics, valuation approaches for different financial instruments, the appraisal of capital investment projects and the measurement of financial risk.
    3
  • PSY 223 – Social Psychology This course is an analysis of the structures and properties of human groups. Topics include: group formation, development of role relationships, intragroup and inter-group conflict, and factors influencing group effectiveness.
    3
  • COM 114 – Communication in Politics and Society This course focuses on the history, evolution and contemporary aspects of communications in politics and society. Particular emphasis is placed on the influence of media in modern societies, political movements and international systems. Theory and practice are combined through case studies and examples from recent and historical political and global events.
    3
  • ENG 242 – Business Writing This course prepares students to write successful business correspondence. Basic grammar, style, and rhetorical strategies will be examined. Students will be responsible for writing and editing numerous forms of writing.
    3
Trimester 4 Credits
  • COM 220 – Communication and Presentation Techniques This course examines the strategies and skills necessary to make successful business presentations. Students will develop their oral communication skills and examine the components of informative and persuasive presentations.
    3
  • ECO 235 – Macro-Economics The aim of this course is to examine the impact of national income, monetary policies, interest rates and prices on the global economy. Different economic models and theories are analyzed.
    3
  • MGT 340 – Organizational Behaviour This course provides an introduction to selected critical issues affecting individual and group behavior in organizations. Topics include motivation, teams, leadership, interpersonal communication, effective presentations, as well as the dynamics of conflict and change in organizations.
    3
  • STA 341 – Quantitative Decision Making The course familiarizes students with techniques commonly used in Quantitative Decision Making. Topics discussed include concepts of decision-making and decision analysis, optimization theory, linear programming, sensitivity analysis, transportation and assignment problems, cross-section analysis, forecasting and time series analysis, waiting line models and Markov processes.
    Prerequisites: Statistics (STA 243)
    3
  • E – Elective

    To complete a Minor, students must complete two elective courses in their second year of the Bachelor program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.

    Marketing and International Business:
    Consumer Behavior, Advertising, Services Marketing, E-Commerce, Market Research
    International Relations:
    Global Environmental Issues, Peace and Conflict Studies, Foreign Policy and Decision Making, National and International Security Studies, Comparative Politics and the Nation State
    Media and Communications:
    Global Communication, Digital Media Production, Introduction to Journalism, Identity and Reputation Management, New Media
    Finance and Accounting:
    International Money and Banking, International Finance, International Investment Management, Risk Management, Auditing
    General Management:
    Organizational Behavior, Application of Information Processing, Entrepreneurship, Business and Commercial Law, International Economics
    3
Trimester 5 Credits
  • LAW 205 – Business and Commercial Law This course studies the common law legal system with an emphasis on contract and company law. It also presents a study of selected areas of the transactional aspects of international commercial law with an emphasis on private, rather than public, transactions.
    3
  • ACC 232 – Financial Reporting The course provides broad knowledge of financial statement analysis techniques and corporate financial reporting practices, as well as the accounting standards upon which these practices are based. The financial reporting topics include, among others, reporting of standard and off-balance sheet transactions, cash flows, consolidated statements, overseas operations, financial instruments, structured financings and asset impairments. Each topic is approached from a variety of perspectives, both theoretically and practically.
    Prerequisites: Essentials of Finance (FIN 201).
    3
  • MGT 305 – Human Resource Management This course provides an introduction to key HRM functions found in modern organizations such as: effective job design, staff selection, evaluation, reward systems, management development and organizational training.
    3
  • MGT 324 – Contemporary Ethical Issues This course explores the ethical and philosophical basis for making decisions in business. Students review precedent-setting cases and analyze the effect of government control and legislation on economic and business enterprises, and reviews the use of the law as a tool for generating policy and decision-making.
    3
  • CPS 207 – Creative Problem Solving Creative Problem Solving is a course designed to assist students in analyzing case studies and complex problems of all types. Using a variety of problem solving techniques, students will learn how to arrive at a range of possible solutions, and how to finally arrive at the optimum solution given the available data. The course uses a large number of practical exercises and is highly participative - the overall objective being that the student will be provided with techniques that can then be applied in other courses throughout the period studying for a degree and in later work situations.
    3
  • E – Elective

    To complete a Minor, students must complete two elective courses in their second year of the Bachelor program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.

    Marketing and International Business:
    Consumer Behavior, Advertising, Services Marketing, E-Commerce, Market Research
    International Relations:
    Global Environmental Issues, Peace and Conflict Studies, Foreign Policy and Decision Making, National and International Security Studies, Comparative Politics and the Nation State
    Media and Communications:
    Global Communication, Digital Media Production, Introduction to Journalism, Identity and Reputation Management, New Media
    Finance and Accounting:
    International Money and Banking, International Finance, International Investment Management, Risk Management, Auditing
    General Management:
    Organizational Behavior, Application of Information Processing, Entrepreneurship, Business and Commercial Law, International Economics
    3
Trimester 6 Credits
  • POL 321 – Geopolitics and Analysis Contemporary international relations have been characterized by the increased involvement of non-state actors, rapid technological advances, resource competition, identity conflicts and tensions caused by contradictory effects of globalization. To deal with these challenges, geopolitics takes into account history, geography, strategy, economy and culture in explaining the complexity of current and potential future conflicts.
    3
  • NEG 342 – Career Planning The goal of this course is to develop interpersonal skills, and the ability to work effectively with others. The issues of power and influence, corporate culture and group dynamics are studied. Students learn selected negotiating strategies and tactics and apply them through practical cases in a global setting.
    3
  • ACC 350 – Managerial Accounting Special emphasis is placed on the collection and interpretation of data for managerial decision-making. A study is made of cost concepts used in planning and control, cost- profit-volume analysis, and budgeting.
    Prerequisites: Fundamentals of Accounting (ACC 105).
    3
  • TEC 401 – Management of Information Systems This course prepares students to apply knowledge learned from IT tools to solve management problems and find new opportunities to improve their organizations. It examines how information technology supports managers in their operational and decision-making tasks.
    Prerequisites: Application of Information Processing (TEC 202).
    3
  • E – Elective

    To complete a Minor, students must complete two elective courses in their second year of the Bachelor program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.

    Marketing and International Business:
    Consumer Behavior, Advertising, Services Marketing, E-Commerce, Market Research
    International Relations:
    Global Environmental Issues, Peace and Conflict Studies, Foreign Policy and Decision Making, National and International Security Studies, Comparative Politics and the Nation State
    Media and Communications:
    Global Communication, Digital Media Production, Introduction to Journalism, Identity and Reputation Management, New Media
    Finance and Accounting:
    International Money and Banking, International Finance, International Investment Management, Risk Management, Auditing
    General Management:
    Organizational Behavior, Application of Information Processing, Entrepreneurship, Business and Commercial Law, International Economics
    3
Trimester 7 Credits
  • ECO 300 – International Economics This course covers such topics as international trade issues, international monetary systems and economic development and growth. Subjects of actual relevance, such as globalization and the European Monetary Union, are discussed in detail.
    Prerequisites: Micro-Economics and Macro-Economics (ECO 125 and ECO 235).
    3
  • MKG 310 – Marketing Strategies The goal of this course is to introduce students to marketing analysis and strategies. Topics covered include the marketing mix, market planning and implementation through case studies.
    Prerequisites: Principles of Marketing (MKG 115).
    3
  • FIN 315 – Financial Management The course covers financial analysis tools used for evaluating corporate performance and forecasting future financial needs. It introduces techniques for managing working capital and optimizing the firm's long-term capital structure.
    Prerequisites: Essentials of Finance (FIN 201).
    3
  • E – Elective

    To complete a Minor, students must complete two elective courses in their second year of the Bachelor program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.

    Marketing and International Business:
    Consumer Behavior, Advertising, Services Marketing, E-Commerce, Market Research
    International Relations:
    Global Environmental Issues, Peace and Conflict Studies, Foreign Policy and Decision Making, National and International Security Studies, Comparative Politics and the Nation State
    Media and Communications:
    Global Communication, Digital Media Production, Introduction to Journalism, Identity and Reputation Management, New Media
    Finance and Accounting:
    International Money and Banking, International Finance, International Investment Management, Risk Management, Auditing
    General Management:
    Organizational Behavior, Application of Information Processing, Entrepreneurship, Business and Commercial Law, International Economics
    3
Trimester 8 Credits
  • MGT 480 – Leadership The purpose of the course is to introduce students to leadership theories aimed at leading, influencing and coordinating team members in the workplace. Students will identify their own leadership attributes and improve their skills through practical exercises. Real world business cases will be analyzed to identify successful and less successful examples of leadership.
    3
  • TRA 408 – International Trade & Policy The goal of this course is to study the determinants of trade and to examine how trade affects the distribution of real income in the economy. Students will become familiar with terms related to international trade and gain understanding about international trade policy in developed and developing nations. The course presents various theories, trade barriers, their instruments and impact on social welfare, the political economy of trade barriers and the evolution of trade organizations. Students will study the role and function of the World Trade Organization in the global context of free and fair trade agreements.
    3
  • MGT 490 – Corporate Governance This course studies the system by which companies are directed and managed. The aim of this course is for students to understand that corporate governance is a framework for accountability and a vehicle which encourages companies to create value. Students will understand that establishing the roles of the board and management are fundamental to any corporate structure. Students will also understand how corporate governance influences the setting of objectives, their achievement, how risk is monitored and assessed and how performance is optimized.
    3
  • E – Elective

    To complete a Minor, students must complete two elective courses in their second year of the Bachelor program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.

    Marketing and International Business:
    Consumer Behavior, Advertising, Services Marketing, E-Commerce, Market Research
    International Relations:
    Global Environmental Issues, Peace and Conflict Studies, Foreign Policy and Decision Making, National and International Security Studies, Comparative Politics and the Nation State
    Media and Communications:
    Global Communication, Digital Media Production, Introduction to Journalism, Identity and Reputation Management, New Media
    Finance and Accounting:
    International Money and Banking, International Finance, International Investment Management, Risk Management, Auditing
    General Management:
    Organizational Behavior, Application of Information Processing, Entrepreneurship, Business and Commercial Law, International Economics
    3
Trimester 9 Credits
  • BUS 402 – International Business This course develops the knowledge required for conducting business successfully in an international setting. Issues relating to the design and implementation of foreign entry strategies, the organizing and controlling aspects of a multinational corporation, and the role of global financial markets in doing international business are analyzed through case studies.
    3
  • MGT 415 – Entrepreneurship Students will be exposed to all aspects of the entrepreneurial process. This will include a discussion of what makes an entrepreneur – external environment and personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards writing the business plan.
    3
  • ENV 421 – Sustainable Development Sustainable Development is a course that demonstrates the need for examining the linkages among economic, social, technological, and environmental issues in achieving a sustainable global society. Building on the multi-disciplinary nature of environmental studies, the course incorporates various aspects of economics, social engineering, ethics, politics, and science. The course discusses strategies, legislations, innovations and best practices for more sustainable economies in the future.
    3
  • BUS 498 – Business Policy (Capstone Course) This course emphasizes the impact of strategic decisions on the overall performance of the firm. This is a capstone course and concentrates on management, finance and other issues that affect the firm. Case analysis is the method used to review business problems.
    3
  • E – Elective

    To complete a Minor, students must complete two elective courses in their second year of the Bachelor program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.

    Marketing and International Business:
    Consumer Behavior, Advertising, Services Marketing, E-Commerce, Market Research
    International Relations:
    Global Environmental Issues, Peace and Conflict Studies, Foreign Policy and Decision Making, National and International Security Studies, Comparative Politics and the Nation State
    Media and Communications:
    Global Communication, Digital Media Production, Introduction to Journalism, Identity and Reputation Management, New Media
    Finance and Accounting:
    International Money and Banking, International Finance, International Investment Management, Risk Management, Auditing
    General Management:
    Organizational Behavior, Application of Information Processing, Entrepreneurship, Business and Commercial Law, International Economics
    3

Why IUG

Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)

Distinguished Speakers

Mr. Pedro Simko

Director, Publicis Europe
Graduation Ceremony 2015

Paul Pohlman

Chief Executive Office, Unilever Graduation Ceremony 2014

Faculty

The Bachelor of Business Administration program draws on the wealth of international know-how and resources of its faculty, visiting speakers.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.
 
 
 

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide. Learn more about our international network.

Your Career with your BBA

BBA graduates have gone on to careers in marketing, management, finance and banking, project management in multinationals, family businesses, private banking, governments and international organizations. 

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Admission Requirements

  • A completed application form with an essay (200 to 300 words) on one of the following topics:
    - Describe your biggest achievement in any aspect of your life and the reasons for this success.
    - Select a current issue of national or international importance which you think will have an impact on society. Explain why.
  • A certified copy of a secondary school diploma in English
  • Certified High School transcripts in English for the last 3 years
  • Two passport size photos
  • A Curriculum Vitae / Resume
  • A copy of the student’s passport
  • A recommendation letter from a guidance counselor or school official (principal or teacher) in English
  • A minimum score of 80 (Internet based test) or 213 (computer based test) on the TOEFL test or another equivalent English proficiency test (IELTS or CAE from Cambridge). *
  • A non-refundable application fee payable in Swiss Francs CHF 150.-, Euros €120.- or US Dollars USD 140.-
Apply now