International University in Geneva

Pursue in Geneva two international degrees in Business from two ranked institutions which provide students with a competitive advantage in the global job market. Our partner Plymouth University is ranked top 2% in the world.

Students who pass the final year examinations in Geneva will be awarded the IUG Bachelor of Business Administration and the Plymouth University BSc (Hons) Business Management. The program held over three years is designed for high school graduates interested in pursuing careers in global business. The BBA/BSc programs cover all key aspects of business management: marketing, management, finance, human resources, organizational behaviour and corporate strategy. The academic curriculum includes visits to major international companies in Geneva.

  • Durée
    3 ans
  • Début des cours
    Septembre Janvier Avril
  • Cours
    36 Cours

Bénéfices clés

  • Achieving 2 degrees in Geneva by 2 ranked Universities in 3 years
  • Learning in a dynamic environment in Switzerland with a multicultural student body and faculty from academia and international business
  • Providing knowledge and skills vital for global business today
  • Gaining an overview of the main businesses theories combined with practical negotiation and communication skills for the modern international workplace.
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Undergraduate Student Testimonials

Détails du programme

Students enrolled in the Bachelor of Business Administration and the BSc (Hons) Business Management program may select in their second year elective courses from one of the following five electives to complete a Minor (two courses) as part of their chosen degree: Marketing and International Business, International Relations, Media and Communications, Finance and Accounting and General Management.

The BBA/BSc is comprised of 36 courses taken over 3 years on a full time basis.

Description des cours

Trimestre 1 Credits
  • MKG 115 – Principles of Marketing The goal of this course is to provide students with vocabulary, theories and methods related to marketing. The course looks at the terminology and strategic concepts of marketing and its role in organizations.
    3
  • ENG 116 – Academic Writing This course provides the basic building blocks for effective university-level writing skills in English. Students learn the mechanics, usage, punctuation, vocabulary, sentence, paragraph structure and advanced grammatical structures necessary for a more sophisticated writing style. Several types of essays are examined throughout the course.
    3
  • MTH 121 – Applied Math I This course provides an introduction to basic mathematical techniques used to explore, model, and analyze phenomena in a broad range of subject matters. Students employ analytical, graphical, numerical, and verbal approaches to model solutions to these problems, increasing their reasoning and problem-solving skills. Students develop skills for quantifying mathematical exercises using appropriate linear and non-linear relationships required in economics and business.
    3
  • TEC 202 – Application of Information Processing This course covers advanced information technology concepts and terminology and introduces students to the use of software tools for business applications. It provides a thorough presentation to the use of spreadsheets from basic navigation to building financial models including introduction to database management systems.
    3
  • HIS 123 – Contemporary Themes in History This course provides an introduction to contemporary history - essentially events of the 20th century. The course is taught thematically and covers six major areas - megatrends, war and peace, the end of empires, revolutions, ideologies and national histories. The course is designed as a bridge between knowledge of contemporary history and an understanding of the basics of international relations. An important element of the course is a discussion of national histories and an analysis of how they fit into the wider themes of world history.
    3
Trimestre 2 Credits
  • ACC 105 – Fundamentals of Accounting This course describes the fundamentals of accounting, the objective is to familiarize students with the use of financial statements, journals, ledgers and business transactions.
    3
  • ECO 125 – Micro-Economics This course introduces students to the role of supply and demand in determining market prices. The importance of consumers and firms on supply and demand is emphasized.
    3
  • RES 130 – Research Methods and Report Writing This course assists students to develop their research skills. Different research methods, tools and techniques for effective report writing and presentation are examined.
    3
  • STA 243 – Statistics The course builds upon and expands the knowledge acquired in mathematics by introducing statistical methods such as inference, intervals of confidence, hypothesis testing and multiple regression technique. Application of statistics to real life problems in a broad range of subject matters are discussed and practiced using spreadsheets and advanced computer based technology.
    Prerequisites: Applied Maths II (MTH 122)
    3
  • MTH 122 – Applied Math II This course provides an introduction to basic mathematical techniques used to explore, model, and analyze phenomena in a broad range of subject matters. Students employ analytical, graphical, numerical, and verbal approaches to model solutions to these problems, increasing their reasoning and problem-solving skills. Students develop skills for quantifying mathematical exercises using appropriate linear and non-linear relationships required in economics and business.
    3
Trimestre 3 Credits
  • MGT 100 – Principles of Management The course introduces the basic concepts, theories and principles on how a company/organization functions today. Students will learn the challenges modern managers face in running their departments and the company overall. It emphasizes how to make decisions, set objectives, budget and allocate resources, recruit the right people, plan and control in a modern company/ organization.
    3
  • FIN 201 – Essentials of Finance This course is an introduction to the basic principles of finance. It covers financial mathematics, valuation approaches for different financial instruments, the appraisal of capital investment projects and the measurement of financial risk.
    3
  • PSY 223 – Social Psychology This course is an analysis of the structures and properties of human groups. Topics include: group formation, development of role relationships, intragroup and inter-group conflict, and factors influencing group effectiveness.
    3
  • COM 114 – Communication in Politics and Society This course focuses on the history, evolution and contemporary aspects of communications in politics and society. Particular emphasis is placed on the influence of media in modern societies, political movements and international systems. Theory and practice are combined through case studies and examples from recent and historical political and global events.
    3
  • ENG 242 – Business Writing This course prepares students to write successful business correspondence. Basic grammar, style, and rhetorical strategies will be examined. Students will be responsible for writing and editing numerous forms of writing.
    3
Trimestre 4 Credits
  • COM 220 – Communication and Presentation Techniques This course examines the strategies and skills necessary to make successful business presentations. Students will develop their oral communication skills and examine the components of informative and persuasive presentations.
    3
  • ECO 235 – Macro-Economics The aim of this course is to examine the impact of national income, monetary policies, interest rates and prices on the global economy. Different economic models and theories are analyzed.
    3
  • MGT 340 – Organizational Behaviour This course provides an introduction to selected critical issues affecting individual and group behavior in organizations. Topics include motivation, teams, leadership, interpersonal communication, effective presentations, as well as the dynamics of conflict and change in organizations.
    3
  • STA 341 – Quantitative Decision Making The course familiarizes students with techniques commonly used in Quantitative Decision Making. Topics discussed include concepts of decision-making and decision analysis, optimization theory, linear programming, sensitivity analysis, transportation and assignment problems, cross-section analysis, forecasting and time series analysis, waiting line models and Markov processes.
    Prerequisites: Statistics (STA 243)
    3
  • E – Elective

    To complete a Minor, students must complete two elective courses in their second year of the Bachelor program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.


    Marketing and International Business: Consumer Behavior, Advertising, Services Marketing, E-Commerce, Market Research
    International Relations: Global Environmental Issues, Peace and Conflict Studies, Foreign Policy and Decision Making, National and International Security Studies, Comparative Politics and the Nation State
    Media and Communications: Global Communication, Digital Media Production, Introduction to Journalism, Identity and Reputation Management, New Media
    Finance and Accounting: International Money and Banking, International Finance, International Investment Management, Risk Management, Auditing
    General Management: Organizational Behavior, Application of Information Processing, Entrepreneurship, Business and Commercial Law, International Economics
    3
Trimestre 5 Credits
  • LAW 205 – Business and Commercial Law This course studies the common law legal system with an emphasis on contract and company law. It also presents a study of selected areas of the transactional aspects of international commercial law with an emphasis on private, rather than public, transactions.
    3
  • ACC 232 – Financial Reporting The course provides broad knowledge of financial statement analysis techniques and corporate financial reporting practices, as well as the accounting standards upon which these practices are based. The financial reporting topics include, among others, reporting of standard and off-balance sheet transactions, cash flows, consolidated statements, overseas operations, financial instruments, structured financings and asset impairments. Each topic is approached from a variety of perspectives, both theoretically and practically.
    Prerequisites: Essentials of Finance (FIN 201).
    3
  • MGT 305 – Human Resource Management This course provides an introduction to key HRM functions found in modern organizations such as: effective job design, staff selection, evaluation, reward systems, management development and organizational training.
    3
  • MGT 324 – Contemporary Ethical Issues This course explores the ethical and philosophical basis for making decisions in business. Students review precedent-setting cases and analyze the effect of government control and legislation on economic and business enterprises, and reviews the use of the law as a tool for generating policy and decision-making.
    3
  • CPS 207 – Creative Problem Solving Creative Problem Solving is a course designed to assist students in analyzing case studies and complex problems of all types. Using a variety of problem solving techniques, students will learn how to arrive at a range of possible solutions, and how to finally arrive at the optimum solution given the available data. The course uses a large number of practical exercises and is highly participative - the overall objective being that the student will be provided with techniques that can then be applied in other courses throughout the period studying for a degree and in later work situations.
    3
  • E – Elective

    To complete a Minor, students must complete two elective courses in their second year of the Bachelor program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.


    Marketing and International Business: Consumer Behavior, Advertising, Services Marketing, E-Commerce, Market Research
    International Relations: Global Environmental Issues, Peace and Conflict Studies, Foreign Policy and Decision Making, National and International Security Studies, Comparative Politics and the Nation State
    Media and Communications: Global Communication, Digital Media Production, Introduction to Journalism, Identity and Reputation Management, New Media
    Finance and Accounting: International Money and Banking, International Finance, International Investment Management, Risk Management, Auditing
    General Management: Organizational Behavior, Application of Information Processing, Entrepreneurship, Business and Commercial Law, International Economics
    3
Trimestre 6 Credits
  • POL 321 – Geopolitics and Analysis Contemporary international relations have been characterized by the increased involvement of non-state actors, rapid technological advances, resource competition, identity conflicts and tensions caused by contradictory effects of globalization. To deal with these challenges, geopolitics takes into account history, geography, strategy, economy and culture in explaining the complexity of current and potential future conflicts.
    3
  • NEG 342 – Career Planning The goal of this course is to develop interpersonal skills, and the ability to work effectively with others. The issues of power and influence, corporate culture and group dynamics are studied. Students learn selected negotiating strategies and tactics and apply them through practical cases in a global setting.
    3
  • ACC 350 – Managerial Accounting Special emphasis is placed on the collection and interpretation of data for managerial decision-making. A study is made of cost concepts used in planning and control, cost- profit-volume analysis, and budgeting.
    Prerequisites: Fundamentals of Accounting (ACC 105).
    3
  • TEC 401 – Management of Information Systems This course prepares students to apply knowledge learned from IT tools to solve management problems and find new opportunities to improve their organizations. It examines how information technology supports managers in their operational and decision-making tasks.
    Prerequisites: Application of Information Processing (TEC 202).
    3
  • E – Elective

    To complete a Minor, students must complete two elective courses in their second year of the Bachelor program, from one of the tracks below. To complete a Major, students must select three additional electives in their third year.


    Marketing and International Business: Consumer Behavior, Advertising, Services Marketing, E-Commerce, Market Research
    International Relations: Global Environmental Issues, Peace and Conflict Studies, Foreign Policy and Decision Making, National and International Security Studies, Comparative Politics and the Nation State
    Media and Communications: Global Communication, Digital Media Production, Introduction to Journalism, Identity and Reputation Management, New Media
    Finance and Accounting: International Money and Banking, International Finance, International Investment Management, Risk Management, Auditing
    General Management: Organizational Behavior, Application of Information Processing, Entrepreneurship, Business and Commercial Law, International Economics
    3
Trimestre 7 Credits
  • IUG 3001 – Current Issues in Management This module exposes students to current debates within the field of business and management. The content will be fluid as it will draw on contemporary case studies, technological innovation, government legislation and philosophical, ethical or environmental debates. The module aims to facilitate knowledge and understanding of the full scope, complexity and responsibility of the management role, to critique the social, political, environmental, structural and technological processes and relationship that impact on management and to explore the range of individual, organisational and societal responses.
    20
  • IUG 3002 – Global Entreprise A module providing advanced study of contemporary international business and theory. The module aims to compare and contrast the practice of strategic management in different cultural and economic contexts, to identify key trends in the core data on the international business environment and consider the implications for international businesses and to focus on the changing world order, the emerging economies and the impact this is having on dominant business management paradigms.
    20
  • IUG 3004A – Project Management Report - Qualitative Methods Students are required to undertake independent qualitative research into a management issue. Use should be made of appropriate research methodologies techniques. The module aims to provide final year Business Management undergraduates with an opportunity to develop an in depth understanding of a key management issue or research problem and, through a critical evaluation of the extant literature, qualitative primary research and/or a consultancy role, either to demonstrate how management theory can be developed further or produce a set of recommendations to ameliorate an organisational problem.
    20
Trimestre 8 Credits
  • IUG 3003 – Strategic Management: Theory and Practice The purpose of this module is to develop an understanding of strategic management in facilitating enterprise sustainability and growth. The module provides an integrative perspective on business development and experience of this through the use of an online simulation game. The module introduces key strategic issues and frameworks and develops students’ abilities in applying appropriate analytical techniques used in strategic decision-making. The module aims to apply appropriate methodologies and techniques to the analysis of strategic management issues, to develop an understanding of the cross-disciplinary integrative nature of the subject material and to use the principles covered in the programme to analyse issues in a variety of markets and contexts, including within a simulation game.
    20
  • IUG 3000 – Organisational Leadership This module examines the role of leadership in relation to structural, social, political, cultural and psychological processes at individual, team, organisational and national levels, adopting multiple perspectives. The ethical and moral responsibilities of corporate leaders are critiqued as is the inter-relationship between leadership, governance, decision-making and change. The specific aims of the module are to facilitate knowledge and understanding of corporate leadership, to critique the multi-dimensional (social, political, cultural, structural and psychological) role of leadership and to explore the ethical and moral foundation of the leadership role.
    20
  • IUG 3004B – Project Management Report - Quantitative Methods Students are required to undertake independent quantitative research into a management issue. Use should be made of appropriate research methodologies techniques. The module aims to provide final year Business Management undergraduates with an opportunity to develop an in depth understanding of a key management issue or research problem. And, through a critical evaluation of the extant literature, quantitative primary research and/or a consultancy role, either to demonstrate how management theory can be developed further or produce a set of recommendations to ameliorate an organisational problem.
    20

Orateurs invités

Pedro Simko

Directeur, Publicis Europe
Cérémonie de remise des diplômes 2015

Paul Polman

Chief Executive Officer, Unilever Cérémonie de remise des diplômes 2014

Why IUG

Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)

Faculty

The Bachelor of Business Administration program draws on the wealth of international know-how and resources of its faculty, visiting speakers.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.


An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide. Learn more about our international network.

Your Career with your BBA/BSc

BBA/BSc graduates have gone on to careers in marketing, management, finance and banking, project management in multinationals, family businesses, private banking, governments and international organizations.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Prérequis d'admission

  • A completed application form with an essay (200 to 300 words on one of the following topics:
  • Describe your biggest achievement in any aspect of your life and the reasons for this success.
  • Select a current issue of national or international importance which you think will have an impact on society. Explain why.
  • A certified copy of a secondary school diploma in English
  • Certified High School transcripts in English for the last 3 years
  • Two passport size photos
  • A Curriculum Vitae / Resume
  • A copy of the student’s passport
  • A recommendation letter from a guidance counselor or school official (principal or teacher) in English
  • An English Proficiency test of your choice between IELTS (min. score 6.0), TOEFL (min. score 80 internet based; min. score 550 paper-based; min. score 213 computer-based) or Cambridge Advanced Certificate (min. grade C).
  • A non-refundable application fee payable in Swiss Francs CHF 150.-, Euros €140.- or US Dollars USD 150.-
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