International University in Geneva

Pursue in Geneva two international degrees in Business from two ranked institutions which provide students with a competitive advantage in the global job market.

Students who pass the final year examinations in Geneva will be awarded the IUG Bachelor of Business Administration and the Plymouth University BSc (Hons) Business Management. The program held over three years is designed for high school graduates interested in pursuing careers in global business. 

  • Durée
    3 ans
  • Début des cours
    Septembre Janvier Avril
  • Cours
    36 Cours

Bénéfices clés

  • Achieving 2 degrees in Geneva by 2 ranked Universities in 3 years
  • Learning in a dynamic environment in Switzerland with a multicultural student body and faculty from academia and international business
  • Providing knowledge and skills vital for global business today
  • Gaining an overview of the main businesses theories combined with practical negotiation and communication skills for the modern international workplace.
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Undergraduate Student Testimonials

Détails du programme

Students enrolled in the Bachelor of Business Administration and the BSc (Hons) Business Management program may select in their second year elective courses from one of the following five electives to complete a Minor (two courses) as part of their chosen degree: Marketing and International Business, International Relations, Media and Communications, Finance and Accounting and General Management.

The BBA/BSc is comprised of 36 courses taken over 3 years on a full time basis.

Description des cours

Trimestre 1 Credits
  • MKG 115 – Principles of Marketing The course provides students with an introduction to all basic principles and concepts of Marketing. It covers the marketing mix, the value creation, customer satisfaction and loyalty. It also covers direct and on-line marketing.
    3
  • ENG 242 – Professional Writing Written Communication is a critical component of professional life, and it is increasingly important to be able to express ideas effectively through writing. The objective of this course is to improve the ability of students to produce accurate, clear, persuasive and effective written communication, through essays, business reports, emails and other professional documents. In this course, students will also learn to develop a strategic and critical thinking, analyze and understand their audience in order to maximize the impact of their written communication. They will also have to understand the key principles of the Harvard referencing system, and be able to apply them into their business writing.
    3
  • MTH 122 – Applied Mathematics This course provides an introduction to basic mathematical techniques used to explore, model and analyze phenomena in a broad range of subject matters. Students employ analytical, graphical, numerical, and verbal approaches to model solutions to these problems, increasing their reasoning and problem-solving skills.
    3
  • TEC 202 – Application of Information Processing This course covers advanced information technology concepts and terminology and introduces students to the use of software tools for business applications. It provides a thorough presentation to the use of spreadsheets from basic navigation to building financial models including introduction to database management systems.
    3
  • FR1 – French The objective of the course is to acquire a basic knowledge of French. At the end of term, students should have a basic understanding of French and be in a position to communicate in a simple way.
    3
Trimestre 2 Credits
  • ACC 105 – Fundamentals of Accounting This course describes the fundamentals of accounting, the objective is to familiarize students with the use of financial statements, journals, ledgers and business transactions.
    3
  • ECO 125 – Micro-Economics This course introduces students to the role of supply and demand in determining market prices. The importance of consumers and firms on supply and demand is emphasized.
    3
  • RES 130 – Research Methods This course assists students to develop their research skills. Different research methods, tools and techniques for effective report writing and presentation are examined.
    3
  • POL 132 – Global Governance and International Organizations This course will focus on politics and processes of Global Governance with a particular reference to the major roles played by International Organizations and WTO. A particular focus will be on the United Nations system and its agencies as centrepieces of Governance at the International level. The course will conclude with the need for new approaches to Governance and future Challenges.
    3
  • COM 220 – Communication and Presentation Techniques This course examines the strategies and skills necessary to make successful business presentations. Students will develop their communication skills and examine the components of informative and persuasive presentations, both written and oral.
    3
Trimestre 3 Credits
  • MGT 100 – Principles of Management The course introduces the basic concepts, theories and principles on how a company/organization functions today. Students will learn the challenges modern managers face in running their departments and the company overall. It emphasizes how to make decisions, set objectives, budget and allocate resources, recruit the right people, plan and control in a modern company/organization.
    3
  • FIN 201 – Essentials of Finance This course is an introduction to the basic principles of finance. It covers financial mathematics, valuation approaches for different financial instruments, the appraisal of capital investment projects and the measurement of financial risk.
    3
  • PSY 223 – Social Psychology This course analyses the structures and properties of human groups. Topics include: group formation, development of role relationships, intragroup and inter-group conflict, and factors influencing group effectiveness. It also critically analyses development and maintenance of social prejudice, persuasion and propaganda, and the application of social psychology to different areas of management, health, environment and international peace and conflict.
    3
  • STA 243 – Statistics The course builds upon and expands the knowledge acquired in mathematics by introducing statistical methods such as inference, intervals of confidence, hypothesis testing and multiple regression technique.
    3
  • CSC 115 – Website Development This course provides a comprehensive overview of website design. Students explore the prevailing vocabulary, tools and standards used in the field and learn how the various facets including HTML, XHTML, CSS, JavaScript and multimedia function together in today's web environment.
    3
Trimestre 4 Credits
  • CSC 210 – Management Decision Making The goal of this course is to introduce students to how decision analysis and processes are carried out in businesses and how data is used to improve performance and make better decisions at all levels of organizations. Students will also have the opportunity to practice the concepts/methods learnt through hands-on exercises using some commercial applications/tools.
    3
  • ECO 235 – Macro-Economics The aim of this course is to examine the impact of national income, monetary policies, interest rates and prices on the global economy. Different economic models and theories are analyzed.
    3
  • MGT 210 – Operations Management This course provides the knowledge and skills required to manage complex global supply chains. Global supply chain management involves coordinating and streamlining the flow and transformation of goods, services, information and funds within companies around the world to maximize customer value and gain a competitive advantage in the global marketplace.
    3
  • MGT 340 – Organizational Behavior This course provides an introduction to individual and group behavior in organizations. Topics include organization theory, organizational culture, team building, power, motivation, commitment and productivity, as well as the dynamics of conflict and change in organizations.
    3
  • CPS 207 – Creative Problem Solving Creative Problem Solving is a course designed to assist students in analyzing case studies from simple to complex. Using a variety of problem solving techniques, students will learn how to reach the best solution using the sixth step problem solving process.
    3
Trimestre 5 Credits
  • LAW 205 – Fundamentals of International Commercial Law The purpose of this course is to provide students with an introduction to international business and commercial law. The study of torts, contracts and business organizations are covered, together with sales transactions, licensing and foreign direct investment (notably franchising and joint ventures). Key concepts of international litigation and trade/WTO law are included, with current controversies in Intellectual property and digital media regulation highlighted.
    3
  • FIN 315 – Financial Management The course covers financial analysis tools used for evaluating corporate performance and forecasting future financial needs. It introduces techniques for managing working capital and optimizing the firm's long-term capital structure.
    Prerequisites: Essentials of Finance (FIN 201).
    3
  • MGT 305 – Human Resource Management This course provides an introduction to key HRM functions found in modern organizations such as: effective job design, staff selection, evaluation, reward systems, management development and organizational training.
    3
  • MGT 415 – Entrepreneurship Students will be exposed to all aspects of the entrepreneurial process. This will include a discussion of what makes an entrepreneur – external environment and personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards writing the business plan.
    3
  • E – Elective - Luxury Goods Management (Spring Workshop, for all programs)
    - Website Development (Elective for IR students only, in Spring)
    - Geopolitical Analysis (Elective for CS in Spring)
    - BBA students can have all 3rd Fall and Spring courses as electives.
    - Advance French (Elective in Fall for all programs)
    - Fundamentals of Accounting compulsory for BIM students for Plymouth in Winter.
    3
Trimestre 6 Credits
  • MKG 330 – Digital Marketing This course reinforces the grounding knowledge in marketing that students have acquired previously and make a focus on understanding the foundations of digital marketing. The understanding digital platforms and customer-centric management coupled with data-driven orientation are at the heart of this module.
    Prerequisites: Principles of Marketing (MKG 115).
    3
  • ACC 350 – Managerial Accounting Special emphasis is placed on the collection and interpretation of data for managerial decision-making. A study is made of cost concepts used in planning and control, cost- profit-volume analysis, and budgeting.
    Prerequisites: Fundamentals of Accounting (ACC 105).
    3
  • CSC 425 – Project Management This course introduces students to the application of knowledge, skills, tools, and techniques to achieve specific targets within specified budget and time constraints for project management.
    3
  • TEC 205 – Managing Digital Innovation The course examines the current wave of digitally driven innovation and its implications on the economy and society at large. In this module students look beyond the hype and learn the important concepts behind latest innovations.
    3
  • E – Elective - Luxury Goods Management (Spring Workshop, for all programs)
    - Website Development (Elective for IR students only, in Spring)
    - Geopolitical Analysis (Elective for CS in Spring)
    - BBA students can have all 3rd Fall and Spring courses as electives.
    - Advance French (Elective in Fall for all programs)
    - Fundamentals of Accounting compulsory for BIM students for Plymouth in Winter.
    3
Trimestre 7 Credits
  • IUG 3001 – Current Issues in Management This module exposes students to current debates within the field of business and management. The content will be fluid as it will draw on contemporary case studies, technological innovation, government legislation and philosophical, ethical or environmental debates. The module aims to facilitate knowledge and understanding of the full scope, complexity and responsibility of the management role, to critique the social, political, environmental, structural and technological processes and relationship that impact on management and to explore the range of individual, organisational and societal responses.
    20
  • IUG 3002 – Global Enterprise A module providing advanced study of contemporary international business and theory. The module aims to compare and contrast the practice of strategic management in different cultural and economic contexts, to identify key trends in the core data on the international business environment and consider the implications for international businesses and to focus on the changing world order, the emerging economies and the impact this is having on dominant business management paradigms.
    20
  • IUG 3004B – Project Management Report - Quantitative Methods Students are required to undertake independent quantitative research into a management issue. Use should be made of appropriate research methodologies techniques. The module aims to provide final year Business Management undergraduates with an opportunity to develop an in depth understanding of a key management issue or research problem. And, through a critical evaluation of the extant literature, quantitative primary research and/or a consultancy role, either to demonstrate how management theory can be developed further or produce a set of recommendations to ameliorate an organisational problem.
    20
Trimestre 8 Credits
  • IUG 3003 – Strategic Management (Capstone) The purpose of this module is to develop an understanding of strategic management in facilitating enterprise sustainability and growth. The module provides an integrative perspective on business development and experience of this through the use of an online simulation game. The module introduces key strategic issues and frameworks and develops students’ abilities in applying appropriate analytical techniques used in strategic decision-making. The module aims to apply appropriate methodologies and techniques to the analysis of strategic management issues, to develop an understanding of the cross-disciplinary integrative nature of the subject material and to use the principles covered in the programme to analyse issues in a variety of markets and contexts, including within a simulation game.
    20
  • IUG 3000 – Organizational Leadership This module examines the role of leadership in relation to structural, social, political, cultural and psychological processes at individual, team, organisational and national levels, adopting multiple perspectives. The ethical and moral responsibilities of corporate leaders are critiqued as is the inter-relationship between leadership, governance, decision-making and change. The specific aims of the module are to facilitate knowledge and understanding of corporate leadership, to critique the multi-dimensional (social, political, cultural, structural and psychological) role of leadership and to explore the ethical and moral foundation of the leadership role.
    20
  • IUG 3004A – Project Management Report - Qualitative Methods Students are required to undertake independent qualitative research into a management issue. Use should be made of appropriate research methodologies techniques. The module aims to provide final year Business Management undergraduates with an opportunity to develop an in depth understanding of a key management issue or research problem and, through a critical evaluation of the extant literature, qualitative primary research and/or a consultancy role, either to demonstrate how management theory can be developed further or produce a set of recommendations to ameliorate an organizational problem.
    20

Orateurs invités

Pedro Simko

Directeur, Publicis Europe
Cérémonie de remise des diplômes 2015

Paul Polman

Chief Executive Officer, Unilever Cérémonie de remise des diplômes 2014

Why IUG

Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)

Faculty

The Bachelor of Business Administration program draws on the wealth of international know-how and resources of its faculty, visiting speakers.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.


An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide. Learn more about our international network.

Your Career with your BBA/BSc

BBA/BSc graduates have gone on to careers in marketing, management, finance and banking, project management in multinationals, family businesses, private banking, governments and international organizations.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Prérequis d'admission

  • A completed application form with an essay (200 to 300 words on one of the following topics:
  • Describe your biggest achievement in any aspect of your life and the reasons for this success.
  • Select a current issue of national or international importance which you think will have an impact on society. Explain why.
  • A certified copy of a secondary school diploma in English
  • Certified High School transcripts in English for the last 3 years
  • Two passport size photos
  • A Curriculum Vitae / Resume
  • A copy of the student’s passport
  • A recommendation letter from a guidance counselor or school official (principal or teacher) in English
  • An English Proficiency test of your choice between IELTS (min. score 6.0), TOEFL (min. score 80 internet based; min. score 550 paper-based; min. score 213 computer-based) or Cambridge Advanced Certificate (min. grade C).
  • A non-refundable application fee payable in Swiss Francs CHF 150.-, Euros €140.- or US Dollars USD 150.-
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