International University in Geneva

Prepare yourself for a management career at the forefront of sales and marketing

The Master of Business Administration (MBA) in Sales & Marketing is designed for professionals who wish to progress their career in sales & Marketing. The program builds managers who master the marketing and sales process: how to design successful sales & marketing strategies? How to effectively address marketing and sales decisions?  How to implement different sales & marketing tools?

  • Durée
    1 an
  • Début des cours
    Septembre Novembre Mars Mai
  • Cours
    14 Cours

Bénéfices

  • Enhancing your knowledge and skills to address modern marketing challenges
  • Developing successful marketing and sales strategies and plans
  • Gaining a “hands-on” sales experience
  • Mastering marketing and sales tools and techniques
  • Learning from an academically and professionally qualified faculty body
  • Developing networking opportunities in the international market
PLAY
Remise des diplômes 2015

Détails du programme

The program builds managers who master the marketing and sales process. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally the implementation of different sales and marketing tools are studied in the program.

 

The Master of Business Administration in Sales and Marketing (MBA-SM) is comprised of 14 courses taken over one year.

Description des cours

Trimestre 1 Credits
  • MKG 610 – Fundamentals of Selling Students will be introduced to customer objectives by understanding their needs is a reality in today’s business world. An organization can’t afford to lose customers. It is always easier to sell to an existing satisfied customer than an unsatisfied one or to win a new customer. The cost of acquiring a new customer is higher than keeping a present one. Obtaining new customers and retaining present ones are the main challenge of salespeople. For succeeding in sales it is key to understand the selling process. The goal of the course Fundamentals of selling is to teach students the order of steps within the selling process and demonstrate how the steps within the selling process interact within one another in a logical, seamless flow. Students will acquire the necessary background to succeed in a sales career.
    3
  • MKG 605 – Marketing Management Students gain knowledge of marketing management by learning to think strategically and developing marketing plans by aligning marketing initiatives with market opportunities. During the course, students are required to develop marketing plans through the use of case study analyses.
    3
  • FIN 509 – Introduction to Finance This course introduces students to the basic tools of financial analysis. It develops an understanding of capital budgeting and risk analysis, cash flow and cost of capital, dividend policy, internal financing and leverage. It describes innovative methods in the use of capital markets, such as hedging with derivatives and related instruments.
    3
  • ECO 607 – Global Economics This course examines the function of the economy and the role of the firm in the economy. The course underlines the macro-economic principles in order to understand domestic and international policy issues, international trade policies and economic growth.
    3
Trimestre 2 Credits
  • MGT 657 – Operations and Project Management This course introduces students to the practices, concepts and techniques used in operations within manufacturing and service organizations. Topics include product and process design, demand forecasting, production and work-force planning and quality control.
    3
  • MGT 610 – Leadership and Organization Behavior Students study a range of important variables that affect the behaviour of people inside an organization including leadership styles, the process of effective management, interpersonal communication skills, motivation, effective presentations and organization design, as well as the dynamics of conflicts in organizations. This course involves a high degree of participation and project work with adult learning techniques such as action learning and learning contracts.
    3
  • MKG 625 – Marketing Research This course offers methods, tools, and techniques for qualitative and quantitative marketing research. Students gain a 'hands-on' experience of the complete marketing research process, essential to addressing marketing problems such as estimating market potential, advertising and pricing, and introducing new products.
    3
  • MKG 630 – Digital Marketing In this course students will gain expertise in the application of the most powerful tool of modern marketing. All the elements of a successful digital marketing strategy will be examined, including reaching and retaining customers, customizing, leveraging social media, and the digital advertising mix.
    3
Trimestre 3 Credits
  • TEC 630 – Innovation & Technology Innovation is a strategic priority for companies' survival and growth. An efficient innovation management is crucial for every organization not only for new products but also for services and processes that can drive down costs, improve productivity and increase customer satisfaction. Technology is also an integral part of many strategic decisions and future plans for developing new products and services, achieving operational excellence and competitive advantage. In this course, students will be introduced to Innovation domain through case studies, explore Innovation processes and strategy. Then they will examine a number of business model disruptions in technology-driven industries and review several key/emerging technologies as well as enterprise information technologies as resources for Innovation. And finally they will explore how to link an organization's technology strategy with the business strategy through innovation.
    3
  • MGT 666 – Global Entrepreneurship and Venture Initiation The course objective is to develop a pragmatic knowledge-base for some of the primary factors that lead toward the creation of a successful business. Creating a viable business plan is a key component that will be studied. Considerable time is allocated to understanding many key aspects of being a successful entrepreneur, highlighting selected characteristics underlying that success such as management, marketing, finance and strategic planning.
    3
  • MKG 620 – Sales Strategies and Techniques This advanced course on sales management will focus on the key sales strategies and techniques. Issues covered will include customer relationship building and management and the effective conduct of personal selling.
    3
  • MKG 667 – International Marketing The objective of this course is to provide a clear comprehension on how Business and in particular the Function of Marketing is influenced by the Globalization and the Macroeconomic aspects. Students will learn to devise an International Marketing plan taking into account the overall international economic situation, the growing interaction of governments, international institutions, the global legal environment, the different cultures, etc. It emphasizes the challenges the international marketer is facing today in dealing with the complexity of internationalization and the transparency of the modern technologies.
    3
Trimestre 4 Credits
  • MKG 698 – Sales & Marketing (Capstone Course) The marketing & sales capstone brings together the knowledge and experience gained throughout the programme to train students on how to develop complete marketing and sales plans.
    3
  • BUS 650 – Ethics, Strategy and Social Responsibility This course examines CRS issues from the perspective of different aspects of corporate operations including strategy, accounting, finance, economics, entrepreneurship, marketing, organizational behavior and operations management, It includes lectures, case studies and student research projects and presentations.
    3

Why IUG

Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)

Faculty

The faculty at IUG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.
 
 
 

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your MBA

MBA graduates have gone on to executive positions in multinationals, family businesses, international organizations and governments.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Prérequis d'admission

  • A completed application form (should include your Motivation letter)
  • Official Undergraduate Transcript (certified translation in English) (Minimum GPA recommended 2.7 or above on the scale of 0-4)
  • Official Undergraduate Diploma (certified translation in English)
  • Non-refundable application fee of CHF 150.- or € 150.- or USD 140.-
  • English proficiency test: either TOEFL (min score 80),  IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). IUG institutional code number for the TOEFL is 0130;
  • Curriculum Vitae stating any relevant professional work experience;
  • Letter of reference from an employer or a professor;
  • Copy of valid passport;
  • Two passport size photos.
     

The following additional requirements apply to MBA program candidates:

  • A minimum Grade Point Average (GPA) of 3.0
  • A GMAT test score (The University's GMAT code number is 0130)
  • At least 2 years of work experience is recommended
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