New Publications by Faculty
Professor Claude Cellich's new book "Global Business Negotiations Accross Borders: Practical Solutions" (Business Experts Serie) is now available.
Professor Michel Borgeon's new book on Trade Promotion Strategies is now available.
Visiting professor Dr. Richard Fletcher is the author a book which analyses the contemporary issues in international marketing specific to the Asian-Pacific region.
Professor Csurgai edited a book entitled “Geopolitics: Schools of Thought, Method of Analysis and Case Studies”.
Professor Claude Cellich presented a paper at the World Business Congress organized by the International Management Development Association and had a chapter published in “Negotiation: Readings, Exercises and Cases” 6th edition.
Professor Patrice Anne Nuq recently published an article in the Journal of eHealth Technology and Application, Volume 7, 2009 regarding User Behavioral Intention.
Professor Urs Schneider recently co-authored a book about the ways to keep a strong financial center in Switzerland. NZZ.
Professor Leonid Androuchko recently published an article in JSASS Space Tech. Japan, volume 1, 2009 for Avian Influenza and Expected Satellite Technology.