New Publications by Faculty
Professors Patrice Anne Nuq and Robert Boland have published a book entitled "Exploring services marketing: a creative learning approach" (December 2014).
Professor Apostolov wrote about the political crisis in Ukraine in the newspaper Le Temps (6 June 2014).
Professor Patrice Anne Nuq was recently appointed to be part of the editorial Board of the Journal of Consumer Marketing.
Professor Glenn O'Neil has published an article entitled "Evaluation of international and non-governmental organizations’ communication activities: A 15 year systematic review" in the Public Relations Review 2013.
The article can be downloaded here:
Professor Patrice Nuq, together with Benoit Aubert (Grenoble Ecole de Management) has published an article in the field of consumer behavior entitled "Towards a better understanding of the intention to use eHealth services by medical professionals: the case of developing countries" in the International Journal of Healtcare Management, November 2013
The article can be downloaded through Ingenta connect
Finance Professor Carlo Cattani published an article in the in the Commonwealth Trade and Investment Report 2013.
Visiting professor Dr. Richard Fletcher
is the author a book which analyses the contemporary issues in international marketing specific to the Asian-Pacific region.
Professor Gyula Csurgai edited a book entitled “Geopolitics: Schools of Thought, Method of Analysis and Case Studies”.
Professor Claude Cellich presented a paper at the World Business Congress organized by the International Management Development Association and had a chapter published in “Negotiation: Readings, Exercises and Cases” 6th edition.
Professor Patrice Anne Nuq recently published an article in the Journal of eHealth Technology and Application, Volume 7, 2009 regarding User Behavioral Intention.