who teaches management has recently written an article on the case for family-owned businesses where he has analyzed which strategic decisions have contributed materially to the long-term survival of family-owned companies operating in a competitive environment.
of the International University in Geneva and Subhash Jain professor emeritus of the University of Connecticut, USA have published the second edition of their book on Global Business negotiations.
September 2016
Dr. Claude Cellich
book review editor for the Journal of Euromarketing, has reviewed a book on “The Art of Negotiation: How to Improvise Agreement in a Chaotic World”.
together with Benoit Aubert (Grenoble Ecole de Management) has published an article in the field of consumer behavior entitled "Towards a better understanding of the intention to use eHealth services by medical professionals: the case of developing countries" in the International Journal of Healtcare Management.
has published an article entitled "Evaluation of international and non-governmental organizations’ communication activities: A 15 year systematic review" in the Public Relations Review.
is the author a book which analyses the contemporary issues in international marketing specific to the Asian-Pacific region.
Dr. Claude Cellich
presented a paper at the World Business Congress organized by the International Management Development Association and had a chapter published in “Negotiation: Readings, Exercises and Cases”.