International University in Geneva

Lead and manage communication and media projects for multinationals, governments and international organizations.

The Master of Arts in Digital Media (MA-DM) is designed for students interested in pursuing careers in communications. The MA-DM provides a comprehensive introduction to today’s issues and challenges in media and communications: what is the role of the communications manager? How is new media re-shaping the media landscape? How can organizations and individuals communicate effectively in a global and multicultural environment?

  • Duration
    1 Year
  • Starting
    September November March May
  • Courses
    14 Courses

Key Benefits

  • Ranked 16th  best communications Master in Western Europe
  • An overview of the dominant theories of media and communications;
  • Practical skills in managing communications in organizations and companies;
  • Insight into the latest developments in media tools and related-business areas;
  • Exposure to how global organizations communicate strategically and evaluate their initiatives;
  • Switzerland is a dynamic and multicultural learning environment
Graduation Ceremony 2015

Program Details

In addition to core media and communication courses, the Master of Arts in Digital Media trains young professionals to be future communication managers with courses in theory and practice: communication and media theory, intercultural communications, press and journalism, planning and evaluating communications, multimedia, executive communications and international marketing.


The Master of Arts in Digital Media is comprised of 14 courses taken over one year.

Course Descriptions

Trimester 1 Credits
  • ECO 607 – Global Economics This course examines the major principles of economics, economic policymaking and the role of the firm in the economy. It discusses the role of the financial system, (un)employement and international economic flows between the domestic economy and its international environment and provides the theoretical basis for understanding the economic importance of firms, international trade and international capital flows.
  • LAW 660 – International Law The course provides a survey of public international law involving nation states. It also explains key aspects of private international law dealing with individuals and corporations. The history and structure of public international law, its methods of formation and how it interacts with systems of national law are described. In addition, the course will present an overview of the private law applied to international sales, licensing and investment. Case studies will be used to illustrate the legal concepts examined and to highlight contemporary questions.
  • MKG 615 – Consumer and Market Insight This course offers methods, tools, and techniques for qualitative and quantitative analysis of consumer behaviour and markets, which constitute a key input for product strategies and the introduction of new products and services.
  • COM 611 – Digital Media: Concepts, Theories and Trends The emergence of new digital communication technology has had significant impact on its audiences, societal values and cultural framework. This course aims at helping students develop better understanding of the key schools of thoughts and research traditions in the field of communication and digital media and examine the evolution of media theory from its past to the present. Using case studies and real world examples, students will be encouraged to develop new frameworks and perspectives about the relationships between media, technology and society, especially with regard to future forms of media.
Trimester 2 Credits
  • NEG 615 – International Negotiations Negotiation skills are among the most valuable and sought-after skills both in management and diplomacy. This course covers cross-disciplinary theoretical underpinnings and, through interactive methods and simulations, the practical aspects of skillful negotiation in a global environment.
  • MGT 610 – Leadership and Organizational Behaviour Students study a range of important variables that affect the behaviour of people inside an organization including leadership styles, the process of effective management, interpersonal communication skills, motivation, effective presentations and organization design, as well as the dynamics of conflicts in organizations. This course involves a high degree of participation and project work with adult learning techniques such as action learning and learning contracts.
  • COM 630 – Digital Communication and Marketing The course of Integrated Communication aims at giving the student the tools to analyze and develop brand communications initiatives. The course will look at the evolution of communication and advertising technique, focusing on the latest theories and approaches in digital era. The learning process will be based on theory, case studies and real-life classwork to learn how to develop a communication campaign, starting from the analysis of the business challenges to defining the consumer insight, briefing process, creative development and assessment. The key learning outcome of the course is giving the ability to the students to analyze communications, their effectiveness and manage the communication/creative process.
  • MGT 657 – Operations and Project Management This course introduces students to the practices, concepts and techniques used in operations within manufacturing and service organizations. It teaches the fundamentals of Project Management and covers Quality Management concepts and tools.
Trimester 3 Credits
  • MGT 666 – Small Business Management This module focuses on small business leadership, management and governance., It coaches students how to leverage the unique character of a start-up, identify and finance growth opportunities, negotiate with prospective partners and later establish collaborations and continually apply leadership skills for management that inspires. The course will also explore structures and complexities specific to family owned enterprises. Students will acquire new perspectives on how to identify good investments, manage risk and make sound business decisions that support small business growth via different approach. An unique mentoring program is integrated in the study which highlight the practical side of the subject.
  • COM 631 – Digital Media Planning, Distribution and Analysis The course of Digital Media Planning, Distribution and Analysis is designed to give the student an understanding of the digital media outlook and the tools to manage, distribute and analyze it. The course focuses on a review of the media channels available in the digital era, their Return On Investment (ROI) and how they can be used for diverse business purposes. Through case studies and a final project, the students will learn how to develop media plans based on business strategies and objectives and, consequently, analyze their ROI and effectiveness (KPI). The key learing outcomes of the course are two folds: the stategy and the execution of a digital media plan. The strategy will give the students the necessary tools to both define and design a digital media plan. The execution focuses on the distribution and the measurement of strategy effectiveness.
  • MKG 667 – International Marketing Students will learn to devise an international marketing plan taking into account the overall international economic situation, the growing interaction of governments, international institutions, the global legal environment, the different cultures, etc. It emphasizes the challenges the international marketer is facing today in dealing with the complexity of globalization, internationalization and the impact of the modern technologies.
  • MGT 645 – Corporate Governance Effective governance is of eminent importance for the sustainability of corporations as for the long-term success of nations. The course introduces different models of governance applied across the world and weighs their pro's and con's through a variety of case studies.
Trimester 4 Credits
  • MGT 650 – Digital Transformation Digital transformation is a fundamental driver of competitiveness for firms in a variety of industries. Digital transformation is not only about mastering technological change, but it involves and affects all aspects of the organization. Students will lean various methodologies and apply them to real cases and simulations.
  • COM 698 – Digital Media Strategy and Management (Capstone Course) In this course, students learn how to structure and design an effective dialogue with users and consumers using an interdisciplinary mix of techniques (from linguistics to engineering) to create a digital customer experience that maximizes conversion rates. In addition to reviewing digital communication and media theories, digital design and business strategy, students in this class learn how to define effective digital and social media strategies mapping them on the conversion funnel. Finally, students make practical use of their knowledge by working in teams to conceptualize and implement professional projects effectively.

Distinguished Speakers

Pedro Simko

Director, Publicis Europe
Graduation ceremony 2015

Mukhisa Kituyi

Secretary General, United Nations Conference on Trade and Development UNCTAD, Geneva
Graduation ceremony 2015


Nationalities of Master Students
  • 1. Europe (62%)
  • 2. Asia (28%)
  • 3. America (7%)
  • 4. Africa (3%)


The faculty at IUG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your MA-MC

MA-MC graduates have gone on to lead and manage communication and media projects for multinationals, governments and international organizations.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Admission Requirements

  • A completed application form (should include your Motivation letter)
  • Official Undergraduate Transcript (certified translation in English) (Minimum GPA recommended 2.7 or above on the scale of 0-4)
  • Official Undergraduate Diploma (certified translation in English)
  • Non-refundable application fee of CHF 150.- or € 140.- or USD 150.-
  • English proficiency test: either TOEFL (min score 80),  IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). IUG institutional code number for the TOEFL is 0130;
  • Curriculum Vitae stating any relevant professional work experience;
  • Letter of reference from an employer or a professor;
  • Copy of valid passport;
  • Two passport size photos.

The following additional requirements apply to MBA program candidates:

  • A minimum Grade Point Average (GPA) of 3.0
  • At least 2 years of work experience is recommended
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