.PNG)
Course Descriptions
Trimester 1
Credits
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ECO 607 – Global Economics This course examines the major principles of economics, economic policymaking and the role of the firm in the economy. It discusses the role of the financial system, (un)employement and international economic flows between the domestic economy and its international environment and provides the theoretical basis for understanding the economic importance of firms, international trade and international capital flows.3
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MKG 612 – Sales Strategies Selling is both an Art and a Science. Selling is a Science because a growing body of knowledge and objective facts describe the process of "selling". Selling is an Art since it takes practice, persuasive skills and creativity to master it. In this module, students will learn both the art and science of Business Selling Process. They will be able to define, develop and use appropriate Business Sales Strategy.3
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TRA 630 – Trade and Investment Promotion Strategies The course considers the process of developing, implementing and evaluating international trade and investment promotion and facilitation strategies, across all sectors of the economy. It reviews the role and functions of Trade and Investment Promotion Organizations (TIPOs) including the use of modern digital tools by TIPOs. A particular emphasis would be put on specific factors influencing the shaping of promotion strategies including national branding. The course analyses how these strategies are conceived, how they act and interact within the international order and different stakeholders. It delves into the interralation between promotion policies and factors of competitiveness, discusses how to decide on best strategies to deploy, addresses network and partnership building and examines some examples at country or TIPO level.3
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MGT 605 – Strategic Supply Chain Management This course is concerned with optimising the global supply chain and leveraging it as a value-creating strategy to gain competitive advantage in the global marketplace. It addresses issues related to sustainability, risk management and the challenges of establishing trust and collaboration amongst supply chain partners.3
Trimester 2
Credits
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NEG 615 – International Negotiations Negotiation skills are among the most valuable and sought-after skills both in management and diplomacy. This course covers cross-disciplinary theoretical underpinnings and, through interactive methods and simulations, the practical aspects of skillful negotiation in a global environment.3
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COM 630 – Digital Communication and Marketing The course of Integrated Communication aims at giving the student the tools to analyze and develop brand communications initiatives. The course will look at the evolution of communication and advertising technique, focusing on the latest theories and approaches in digital era. The learning process will be based on theory, case studies and real-life classwork to learn how to develop a communication campaign, starting from the analysis of the business challenges to defining the consumer insight, briefing process, creative development and assessment. The key learning outcome of the course is giving the ability to the students to analyze communications, their effectiveness and manage the communication/creative process.3
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ECO 620 – Economic of Trade The course covers trade related issues in respect to economic development and growth and regional cooperation. It addresses current challenges to the multilateral trading system, including the ongoing Doha round negotiations as well as the future of the WTO.3
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MGT 645 – Corporate Governance Effective governance is of eminent importance for the sustainability of corporations as for the long-term success of nations. The course introduces different models of governance applied across the world and weighs their pro's and con's through a variety of case studies.3
Trimester 3
Credits
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MGT 666 – Entrepreneurship in the Digital Age Students will be exposed to all aspects of the entrepreneurial process, particularly in the digital era. This will include a discussion of what makes an entrepreneur – creativity, ability to distinguish between a business idea and a business opportunity, response to change and certain personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards developing a business concept, assessing and managing risk, and establishing a bankable business plan. Students are encouraged to develop and critically evaluate suitable business ideas in the digital era using entrepreneurship theories, concepts and frameworks.3
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TRA 660 – International Trade Law and Policy The course covers trade related law and policy issues with respect to economic development, growth and regional cooperation. It addresses current challenges to the multilateral trading system, including the ongoing Doha round negotiations as well as the future of the WTO.3
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MKG 667 – International Marketing Students will learn to devise an international marketing plan taking into account the overall international economic situation, the growing interaction of governments, international institutions, the global legal environment, the different cultures, etc. It emphasizes the challenges the international marketer is facing today in dealing with the complexity of globalization, internationalization and the impact of the modern technologies.3
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MGT 610 – Leadership and Organizational Behaviour Students study a range of important variables that affect the behaviour of people inside an organization including leadership styles, the process of effective management, interpersonal communication skills, motivation, effective presentations and organization design, as well as the dynamics of conflicts in organizations. This course involves a high degree of participation and project work with adult learning techniques such as action learning and learning contracts.3
Trimester 4
Credits
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MGT 650 – Digital Transformation Digital transformation is a fundamental driver of competitiveness for firms in a variety of industries. Digital transformation is not only about mastering technological change, but it involves and affects all aspects of the organization. Students will learn various methodologies, how to apply them to real cases, how to develop a roadmap to implement digital transformation for creating value, and develop skills as an innovator, entrepreneur or investor in new and dynamic environments.3
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TRA 698 – International Trade : Policy, Strategy and Trends (Capstone Course) This course brings together the main points studied in the courses on economics, international trade and trade policy to discuss the major issues related to the present and future of international trade and trade policymaking, including the future of the multilateral trading system, the emergence of mega-regionalism or the impact of geopolitical forces.3
