International University in Geneva

Pursue an international career in global business and develop the necessary management skills to operate and make decisions in a global environment in areas  such as HR, Marketing, PR or Logistics.

The students have an option of achieving two bachelor degrees simultaneously in 3 years in Geneva : a BA in International Management from IUG and the BSc (Hons) Business Management degree awarded by the University of Plymouth, UK.

  • Duration
    3 Years
  • Starting
    September February
  • Courses
    30 Courses

Key Benefits

  • Developing the necessary management skills to operate in a global environment.
  • Making the best use of the unique opportunities offered by its location in Geneva. IUG draws on wealth of international resources for speakers, adjunct faculty, networking with international organizations and internship opportunities.
  • Exposing students to fundamental management issues relevant in for-profit and not-for-profit organizations.
  • Having the option of achieving two bachelor degrees in 3 years in Geneva: one from IUG and an additional BSc (Hons) Business Management degree awarded by the University of Plymouth, UK.
Undergraduate Student Testimonials International University in Geneva

Program Details

Course Descriptions

semester 1 Credits
  • TEC 202 – Application of Information Processing This course covers advanced information technology concepts and terminology and introduces students to the use of software tools for business applications. It provides a thorough presentation to the use of spreadsheets from basic navigation to building financial models including introduction to database management systems.
  • MKG 115 – Principles of Marketing The course provides students with an introduction to all basic principles and concepts of Marketing. It covers the marketing mix, the value creation, customer satisfaction and loyalty. It also covers direct and on-line marketing.
  • ACC 105 – Fundamentals of Accounting This course describes the fundamentals of accounting, the objective is to familiarize students with the use of financial statements, journals, ledgers and business transactions.
  • FR1 – French The objective of the course is to acquire a basic knowledge of French. At the end of term, students should have a basic understanding of French and be in a position to communicate in a simple way.
  • PSY 223 – Social Psychology This course analyses the structures and properties of human groups. Topics include: group formation, development of role relationships, intragroup and inter-group conflict, and factors influencing group effectiveness. It also critically analyses development and maintenance of social prejudice, persuasion and propaganda, and the application of social psychology to different areas of management, health, environment and international peace and conflict.
semester 2 Credits
  • MGT 100 – Principles of Management The course introduces the basic concepts, theories and principles on how a company/organization functions today. Students will learn the challenges modern managers face in running their departments and the company overall. It emphasizes how to make decisions, set objectives, budget and allocate resources, recruit the right people, plan and control in a modern company/organization.
  • POL 132 – Global Governance This course will focus on politics and processes of Global Governance with a particular reference to the major roles played by International Organizations and WTO. A particular focus will be on the United Nations system and its agencies as centrepieces of Governance at the International level. The course will conclude with the need for new approaches to Governance and future Challenges.
  • STA 243 – Statistics The course builds upon and expands the knowledge acquired in mathematics by introducing statistical methods such as inference, intervals of confidence, hypothesis testing and multiple regression technique.
  • CPS 207 – Creative Problem Solving Creative Problem Solving is a course designed to assist students in analyzing case studies from simple to complex. Using a variety of problem solving techniques, students will learn how to reach the best solution using the sixth step problem solving process.
  • TEC 205 – Managing Digital Innovation The course examines the current wave of digitally driven innovation and its implications on the economy and society at large. In this module students look beyond the hype and learn the important concepts behind latest innovations.
semester 3 Credits
  • MGT 340 – Organizational Behaviour This course provides an introduction to individual and group behavior in organizations. Topics include organization theory, organizational culture, team building, power, motivation, commitment and productivity, as well as the dynamics of conflict and change in organizations.
  • ECO 125 – Economics This course introduces students to the role of supply and demand in determining market prices. The importance of consumers and firms on supply and demand is emphasized.
  • COM 220 – Communication Skills This course examines the strategies and skills necessary to make successful business presentations. Students will develop their communication skills and examine the components of informative and persuasive presentations, both written and oral.
  • LAW 205 – International Commercial Law The purpose of this course is to provide students with an introduction to international business and commercial law. The study of torts, contracts and business organizations are covered, together with sales transactions, licensing and foreign direct investment (notably franchising and joint ventures). Key concepts of international litigation and trade/WTO law are included, with current controversies in Intellectual property and digital media regulation highlighted.
  • COM 215 – Crisis Management This course will examine the variables involved in issue and crisis management and how to manage facets of communication, which have a bearing on corporate reputation, during and after crisis. By establishing how to identify potential risk issues and how to cope with crisis situations, students will learn how companies manage their reputation. We will consider the organization's vulnerabilities, the environment in which it thrives, the stakeholders who can influence its operation and the strategies best suited to maintaining or enhancing its reputation.
semester 4 Credits
  • MGT 210 – Project and Operations Management This course provides the knowledge and skills required to manage complex global supply chains. Global supply chain management involves coordinating and streamlining the flow and transformation of goods, services, information and funds within companies around the world to maximize customer value and gain a competitive advantage in the global marketplace.
  • MGT 305 – Human Resources Management This course provides an introduction to key HRM functions found in modern organizations such as: effective job design, staff selection, evaluation, reward systems, management development and organizational training.
  • COM 208 – Public Relations and Persuasion The course focuses on the importance of public relations as a management tool for communicating with media and internally with employees and shareholders. Specific techniques for influencing people are presented in this course.
  • COM 314 – Social Media and Blogs The course will provide students with an overview of developments in new media, how communications managers use technology to communicate and how technology affects the way we communicate. Students will learn how concepts such as digital media, cyber culture and web communities work.
  • ENV 421 – Sustainablility and Development Sustainable Development is a course that demonstrates the need for examining the linkages among economic, social, technological, and environmental issues in achieving a sustainable global society. Building on the multi-disciplinary nature of environmental studies, the course incorporates various aspects of economics, social engineering, ethics, politics, and science. The course discusses strategies, legislations, innovations and best practices for more sustainable economies in the future.
semester 5 Credits
  • CSC 210 – Management Decision Making The goal of this course is to introduce students to how decision analysis and processes are carried out in businesses and how data is used to improve performance and make better decisions at all levels of organizations. Students will also have the opportunity to practice the concepts/methods learnt through hands-on exercises using some commercial applications/tools.
  • MGT 415 – Entrepreneurship Students will be exposed to all aspects of the entrepreneurial process. This will include a discussion of what makes an entrepreneur – external environment and personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards writing the business plan.
  • CSC 115 – Website Development and Management This course provides a comprehensive overview of website design and management. Students explore the prevailing vocabulary, tools, and standards used in the field and learn how the various facets and multimedia function together in today's web environment. The course provides a solid web design foundation, focusing on content and client-side development. Students learn the basic principles behind Usability and User Experience, how to manage a web project and how to evaluate its success. Finally they gain hands-on practice by producing an interactive website.
  • MKG 310 – Marketing Strategies The goal of this course is to introduce students to market analysis and strategies. Topics covered include the marketing mix, market planning and implementation through case studies.
  • POL 321 – Geopolitical Analysis Contemporary international relations have been characterized by the increased involvement of non-state actors, rapid technological advances, resource competition, identity conflicts and tensions caused by contradictory effects of globalization. To deal with these challenges, geopolitics takes into account history, geography, strategy, economy and culture in explaining the complexity of current and potential future conflicts.
semester 6 Credits
  • COM 303 – Video production The objective of this course is to provide students with an overview of the tools and skills needed to manage and produce digital projects. This course covers the management of digital projects from the concept and storyboard phase to the final product and its promotion.
  • COM 145 – Business of Media The course focuses on the media and advertising industries and the influence they have on society. Particular emphasis will be placed on how media and advertising affect public thought on subjects such as food, body image, health, politics and government, and consumer choices across socio-economic strata and age groups. The impact and influence of technology and of the big corporations that control much of the media and advertising industries will also be studied.
  • POL 314 – Political Communication This course focuses on the history, evolution and contemporary aspects of communications in politics and society. Particular emphasis is placed on the influence of media in modern societies, political movements and international systems. Theory and practice are combined through case studies and examples from recent and historical political and global events.
  • BUS 497 – International Management (Capstone Course) This course emphasizes the impact of strategic decisions on the overall performance of the firm. This is a capstone course and concentrates on management, finance and other issues that affect the firm. Case analysis is the method used to review business problems.
  • BUS 402 – International Business This curriculum explores the socio-political, economic and cultural contexts that have shaped international business in past decades. It focuses, in particular, on how multinational companies (MNEs) gain competitive advantages at the international level and constraints on global corporations' development. Students will reference macro- microeconomic theories to evaluate entry modes and investment decisions, develop hypothetical corporate strategies, structure and operations intended to maximize shareholder value and capture a share of the global marketplace.

Distinguished Speakers

Paul Polman

Chief Executive Officer, Unilever Graduation ceremony 2014

Mukhisa Kituyi

Secretary General, United Nations Conference on Trade and Development UNCTAD, Geneva
Graduation ceremony 2015


Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)


The BA-IM program draws on the wealth of international know-how and resources of its faculty, visiting speakers.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your BA-IM

BA-IM graduates can go on to careers in marketing, management, project management in multinationals, family businesses, governments and international organizations.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Admission Requirements

  • A completed application form with an essay (200 to 300 words) on one of the following topics:
    - Describe your biggest achievement in any aspect of your life and the reasons for this success.
    - Select a current issue of national or international importance which you think will have an impact on society. Explain why.
  • A certified copy of a secondary school diploma in English
  • Certified High School transcripts in English for the last 3 years
  • Two passport size photos
  • A Curriculum Vitae / Resume
  • A copy of the student’s passport
  • A recommendation letter from a guidance counselor or school official (principal or teacher) in English
  • An English Proficiency test of your choice between IELTS (min. score 6.0), TOEFL (min. score 80 internet based; min. score 550 paper-based; min. score 213 computer-based) or Cambridge Advanced Certificate (min. grade C).
  • A non-refundable application fee payable in Swiss Francs CHF 150.-, Euros €140.- or US Dollars USD 150.-
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