Corps enseignant

Communication
Venezuelan/Spanish
 
M. Sc. Journalism, Columbia University
B. Sc. Communication, University of Miami

 Arianne is an award-winning multimedia journalist, media trainer and lecturer. She has numerous experiences presenting on live television, writing scripts, producing news, videos and documentaries internationally in English, Spanish and French. Her work has appeared on CNN Money Switzerland, Telemundo and NBC News in the United States.

International Relations
Bulgarian/Swiss

Ph.D. International Relations, University of Geneva

D.E.S. International Relations, University of Geneva

M.A. International Relations, Moscow State Institute of International Relations

Mr. Apostolov is working as a Regional Adviser at the United Nations Economic Commission for Europe (UNECE).

Marketing and Sales
French 

Executive program on Management & Business, HEC University, Geneva
Course on Management & Computer Data Mgt, Webster University, Geneva
Course on English language & American studies, Columbia University, New-York
International M.Sc., Ecole Supérieure d'Informatique (ESI/SUPINFO International University), Paris
Computer Science Engineer, Ecole Supérieure d'Informatique (ESI/SUPINFO International University), Paris

In 1996 Mr. Arbez took the role of HP Swiss romande Branch Office Manager and after General Manager for HP Swiss romande in 2000 and of the new HP (HP + Compaq merge) in 2002. He took in 2009 the management of the Global 1000 Major Accounts organisation in Zurich. He is CEO and founder of Boost (Suisse) SA, an IT company launched in 2010.

Digital Marketing & Digital Media

French/Lebanese

Bachelor of Science in Business Administration & Marketing Management, American Business School.

Nicholas is CEO of the Swiss based Publicis Groupe global hub that includes Publicis Conseil, Leo Burnett, Saatchi & Saatchi and Meta Design. Further experience with McCann Worldgroup, Jaeger-LeCoultre, JWT New York, Unilever/Knorr, TBWA France, Adidas AG, Louis XIV-DDB.

Department Head, International Relations Programs

International Relations 

French 

Ph.D. Political Science, Graduate Institute of International Studies, Geneva 

Master in International Relations & Political Science, Graduate Institute of International Studies, Geneva
B.A Sciences Po, Lyon, France

Aline held research positions in various institutions such as the Global Policy Forum, New York City; WaterLex, Geneva; IUHEID; Institute Kurt Bösch, Sion, Switzerland. Author in the field of global environmental governance, international water law and policy, hydropolitics, water markets and climate change.

International Relations - Foreign Policy Analysis
Brazilian

Deputy-Permanent Representative of Brazil to the WTO in Geneva
Brazilian Diplomatic Academy (Rio Branco Institute), Course of Advanced Studies in Diplomacy; M.A. in Diplomacy.
Pontifical Catholic University of Rio de Janeiro (PUC-Rio), M.Sc. in International Relations

Minister Braz Baracuhy, a career diplomat, is the deputy Permanent Representative of Brazil to the WTO. He joined the Ministry of Foreign Affairs of Brazil (Itamaraty) in 2001 and, among other positions, worked as deputy-director of policy planning at the office of the Foreign Minister’s Policy Planning Staff and chief economic counsellor at the Brazilian Embassy to China. He attended the Grand Strategy Program at Yale University, was a visiting scholar at the LSE Department of International Relations, and thought Foreign Policy at the Brazilian Diplomatic Academy.

Business Policy
French

M.Sc. Engineering, National Institute of Applied Sciences, France

E.M.B.A. International University in Geneva

Marketing and Strategic Planning with multinationals such as Siemens and SITA

Pierre-Yves holds a master degree in Telecommunications & IT engineering and an Executive MBA from International University in Geneva. He worked for international corporations like Siemens, Equant, SITA, SITAONAIR and accumulated over 20 years international experience in air transport IT & Communications in various management position from strategic technical planning, product management, product marketing, business development, program management and innovation.

Digital Media

Swiss/French

M.Sc. in Industrial Engineering, INSA Lyon

B.Sc. in Philosophy, Université Jean Moulin, Lyon, France

After a career in Retail for international corporations like Dixons and Pixmania, François joined Details.ch a leading creative digital agency where he occupied different positions, such as Project Director, Consultant and Account Director. He is a recognized digital strategist with more than 15 years developing customer experiences.

Entrepreneurship 

Rwandan

Ed.M. International Education Policy, Harvard University

BSc. Business Administration, Babson College

Isabelle is an education professional with global expertise in designing and implementing youth educational programs. She holds a Master of Education from Harvard University’s Graduate School of Education where she served as a Teaching Fellow for a number of courses following her studies. 

She has several years of experience in the non-profit sector in the U.S. and Africa, and actively serves on boards aiming to achieve sustainable social impact.

Her work interests include youth employment, entrepreneurship, gender equality and education. 

Vice-President for External Relations
Negotiation
American
 

B.A. Detroit Institute of Technology, USA
M.A., M.B.A., University of Detroit, USA
D.B.A. h.c. Davenport University, USA
Harvard trained negotiator
Former UN senior administrator
Co-author of Global Business Negotiations and International Trade Promotion

Claude is currently Vice President for external relations at IUG. Over the years, he has lectured at the Institut International d’Administration Publique, Ecole Nationale d’Administration (ENA), Paris School of Management, the University in Prague and Anahuac University in Mexico and carried out consultancies to trade promotion organisations. He has co-authored textbooks on business negotiations, global tradew, and trade promotion strategies. He holds graduate degrees in economics and business administration from the university of Detroit, recipient of honorary degrees and the 75^th Medal of Excellence from the Helsinki School of Economics.

Communications
American 

M.Sc. Journalism, Columbia University, Graduate School of Journalism, New York

MBA, Columbia University, Graduate School of Business, New York

Senior communications professional with long experience managing strategic communications, including writing, editing, media relations, internal communications, marketing communications and web communications for non-profit organizations, corporations and universities

Geopolitical Analysis / Geoeconomics
Swiss/Canadian 

Ph.D. Geopolitics, University of Geneva, Switzerland
Postgraduate Degrees in European Studies and Philosophy, University of Geneva
M.A. Political Science, University of Toulouse, France
B.A. Political Science, Concordia University, Montreal, Canada
 

Co-founder of the Geneva Institute of Geopolitical Studies.

Academic Director of the Multilateral Diplomacy Program of the School for International Training.

Published several books and artices in geopolitics, geoeconomics and economic intelligence.

Business Analytics and Data Science
Italian

Ph.D. in Management Engineering, University of Rome Tor Vergata, Italy
M.Sc. in Electric and Computer Engineering, University of Illinois at Chicago,
United States of America
M.Sc. in ICT Engineering and Computer Engineering, Politecnico di Torino, Italy

Dr. Andrea De Mauro has more than 10 years of international experience as IT Manager and Senior Data Scientist at Procter & Gamble, where he currently serves as Europe Data Analytics Activation Leader. He has pursued his Ph.D. in Management Engineering at Rome Tor Vergata University, studying the essential components of Big Data as a phenomenon and its impact on companies and people. His current research interests include Big Data Analytics, Machine Learning and Organizational Strategy. On top of his business career at Procter & Gamble, he is also adjunct professor of Marketing Analytics and Business Intelligence at University of Bari and University of Rome Tor Vergata in Italy. 

Management
Swiss

Licence in Mathematics, University of Lausanne, Switzerland
M.Sc. Physics, EPFL, Lausanne, Switzerland
M.Sc. Computer Science, University of California at Berkeley, USA
M.B.A., INSEAD, Fontainebleau, France
 

Jean held management positions at Swiss, European and worldwide level with Hewlett-Packard. He was General Manager of HP in Switzerland. He created and led a dedicated Customer Relationship Management (CRM) function for HP Computer Business in Europe, playing a pilot role for HP CRM corporate implementation and held worldwide responsibilities for developing CRM services to Major Account clients. He now is an independent consultant and coach, certified in Project Management from PMI®. He is consulting, lecturing and giving seminars to local and international organizations and assists public and private institutions in developing a project culture.

Information Systems Innovation , Digital Transformation
Swiss

BSc and MSc in Computer Engineering, EPFL, Switzerland

After a career as Software Architect and Project Manager in System Integrators and Hardware/Software companies (incl. Sun Microsystems), Vincent joined Philip Morris International (PMI) in 2005 where he occupied over the past year different positions with growing accountabilities within the Information Services (IS) organization (cumulating to Head of IS Innovation). Since April 2017, Vincent is part of PMI Transformation team acting as Founder and Head of Competency Center for Design Thinking and Lean Enterprise with the mission of deeply and sustainability anchor those new way of working across the company.

Comparative Politics

Russian and Canadian

Ph.D. History, University of Montreal, Montreal, Canada

M.A. History, Paris I Panthéon Sorbonne, Paris, France

B.A. Linguistics and Cross-cultural Communication, Moscow State Linguistic University, Moscow, Russia

Daria Dyakonova was a visiting fellow at the department of International History of the Graduate History of International and Development Studies, Geneva. She taught contemporary history in Montreal and Geneva and participated in a number of research projects funded by Canadian Social Sciences and Humanities Research Council. She studied transnational social movements and international relations and authored books and articles in the field of transnational networks, foreign policy, global labour politics and social rights as well as gender history.

Media and Communication
Russian

Master of Arts in Media and Communication (MA-MC), International University in Geneva, Switzerland
American BBA Degree (dual major) in Business Management & Hotel, Restaurant and Resort Management, Northwood University, HIM Campus, Switzerland
 

Ekaterina is a communication professional with 12 years of internal, external and marketing communication experience. She is a Geneva Communicators Network board member, the founder of eKat Communication, digital communication agency and a frequent speaker and trainer on social media and communication.

Department Head, Master's Programs

Management / Business Strategy

German and Swiss

M.A. and Ph.D (magna cum laude) in Economics, Ludwig-Maximilians-University Munich, Germany

International Commercial Law Certificates. University of Geneva

International Programs. American University in Cairo

Thomas has held strategic management positions at corporations and international organisations including Texas Instruments, Intel, International Telecommunication Union (ITU) and SITA for more than 25 years. He is the co-founder and managing director of Airport Development Partners SA (a subsidiary of Westcore Europe), the co-founder of Geneva-based executive training company Skills Academy Switzerland sàrl and a member of the Board of Directors of Ruti Group in Rwanda (social enterprises).

Finance
British 
 
B.Sc. with Honours in Business Studies, Bradford University, England
Institute of Chartered Accountants in England and Wales
Has held senior positions in Finance at several multinationals in Geneva Switzerland including the position of CFO at the World Economic Forum (WEF)
 

International Business Law
Ukrainian

PhD in International Trade Law, summa cum laude, University of Geneva, Switzerland
Doctor of Juridical Sciences (S.J.D) in International Business Law, summa cum laude, Central European University, Budapest, Hungary (Program registered with the Board of Regents of NY, USA)
Master of Advanced Studies (LL.M) in International Dispute Settlement (MIDS), University of Geneva Law School and Institute of International and Development Studies, Geneva, Switzerland

Leonila is a lawyer with SwissLegal Rouiller et Associés office in Geneva. Professionally active since 2001, she has gained a robust experience in international trade law and policy, international business law and international dispute resolution, having advised private entities and governments. After starting her career as an in-house counsel in Ukraine, she has worked with several international law firms, international organizations and NGOs, and had various of academic engagements in the different corners of Europe. She regularly publishes and intervenes in the areas of her expertise.

Director of Doctorate Programs
Information Technology
Turkish 

Leadership Executive program, IMD, Switzerland

Ph.D. Computer Science, EGE University, Turkey

M.Sc. Computer Science, EGE University, Turkey

B.Sc. Computer Science and Engineering, Hacettepe University, Turkey

Before joining IUG in 2011, Dogan spent nearly two decades at a major FMCG company where he had progressed through several roles as Head of IT in two markets and Global Head of Enterprise IT Architecture. He developed data strategies, initiated and implemented digital transformations, data driven solutions, and managed IT analysts, programmers, architects, and data engineering teams. He had started his career in academia as an adjunct faculty and research associate at universities in Turkey and USA specialized in databases and object-oriented software engineering platforms. In addition to teaching courses at IUG, he provides mentoring for several startups.

International Marketing

Mexican

Bachelor of Business Administration & Management , Instituto Tecnologico Autonomo de Mexico.

Javier is currently the President of Duracell Europe & Africa – Berkshire Hathaway Company. Further experience  with Procter & Gamble for over 13 years as marketing director and senior brand manager in the UK & Ireland.

Marketing / Management
Moroccan and Swiss
 
B.A. in Economics and Management, University of Nantes, France
Master in Management, Audencia Business School, Nantes, France
Is an author, consultant and TEDx Speaker. She has 15 years global expertise in Marketing, Strategy and Insights, working for major FMCG multinationals and UN organizations (P&G, Shell, Vivendi, JTI, Firmenich, SingTel, WIPO). She is the author of the book « Woman’s Essentials Box for the Corporate World ».  

International Relations
Swiss/Serbian

B.A. Sociology, Faculty of Philosophy, University of Belgrade, Serbia

Graduate Certificate, Development Studies, IUED, University of Geneva, Switzerland

Graduate Diploma, American Studies, Smith College (MA), USA

D.E.S. Ph.D., International Relations, IUHEI, University of Geneva, Switzerland

Goran is the Academic Director of the Banking, Finance and Social Responsibility program at the School for International Training. Visiting Professor at the universities in Afghanistan, Caribbean, Greece, Iran, Saudi Arabia, Switzerland, etc. Widely published in international relations and political communication. He previously worked as the International Relations Department Head at IUG (2007-2011); and as a Scientific Director at the Audiovisual Unit, IUHEI, Geneva, Switzerland (2000-2005).

General education - French

French

Masters Degree in Russian (French as a Foreign Language option) from Nancy, and graduate of the Italian Chambre of Commerce for France.

Vesna has been a Teacher of French as a Foreign Language for more than 10 years, and was the Officer in charge of rare languages at an International School in Geneva before taking over Arnie's Language School. She now teaches French in Arnie's adult department, RL Learning.

Marketing Strategy | International Brand Management | Innovation
Russian 
 
B.Sc. Social Science, Moscow Pedagogical State University, Russia

M.Sc. Education in Social Science and Economy, Moscow Pedagogical State University, Russia

Professional Diploma in Marketing, Chartered Institute of Marketing (CIM), UK

Oksana is a marketing executive with 20 years of experience in portfolio strategy, brand building, consumer insights and product innovation in FMCG multinational companies (Philip Morris International, Nestle). She has been in a global marketing leadership position for the last 10 years. The area of her expertise marries both existing brand portfolio management and new brand creation. She also brings diverse product & packaging development experience and true consumer centricity. In 2019, Mrs. Klepova founded a young company “Grow & Glow Sàrl” specializing in complementary education mainly for children.

Management
Swiss 
 
 

Ph.D. graduated in Technical Science, Ecole Polytechnique Federale de Lausanne
MBA MASPALA graduated Specialization “Procurement, Purchasing & Supply Chain », HEC Geneva
Master graduated « Ingénieur EPF in Physic » from Ecole Polytechnique Federale de Lausanne

Eric has extensive experience in Supply Chain Management and has been responsible for managing Supply Chain Operations (from sourcing, production to logistics) with multinationals, mainly in pharmaceutical and luxury industries, at senior management positions.
Eric has also taught at several academies: GSEM-Geneva, EPFL-Lausanne and AFTRAL-Paris.

Marketing, Communication

Swiss/Portuguese

General Management Programme “Orchestrating Winning Performance”, IMD Business School, Lausanne

Leadership Programme “Mobilising People”, IMD Business School, Lausanne

Executive M.Sc. of Science in Communications Management, University of Lugano

Advanced Strategic Management Session, University of California Los Angeles (UCLA)

Since 2020, Sandro Mesquita is Chief Executive Officer of the Geneva International Motor Show. Previously, he worked 7 years at Publicis Groupe. First as Managing Director of the branding agency MetaDesign and then as Managing Director of Publicis Communications, following more than 20 years’ executive experience in Telecommunications and Energy sectors. Sandro graduated from the University of Lugano with an Executive Master of Science in Communications Management completed with an advanced management program at UCLA and a leadership program at IMD business school in Lausanne.

International Relations
Dutch and German
 
 

PhD in governance for sustainable development - University of Geneva
Masters in International Law and Economics – World Trade Institute
Masters in European Law and Languages – Maastricht University

Joachim previously worked with organizations such as UN Environment (Economics and Trade Branch), the International Union for Conservation of Nature (IUCN), the International Centre for Trade and Sustainable Development (ICTSD), WHO, and Climate-KIC. He was a team leader for several Sustainability Impact Assessments of trade agreements for the European Commission (DG Trade). He did postdoctoral research at the University of California at Los Angeles (UCLA) and at the Institute for Developing Economies (IDE) in Tokyo, Japan.

Innovation, Entrepreneurship, Information Technology

Italian/Swiss

PhD in Computer Science, Swiss Federal Institute of Technology Lausanne (EPFL), Switzerland

MSc in Information Science, University of Pisa, Italy.

PMI-PMP, ITIL v.3 and PRINCE2 certified.

Currently, Professor in Management of Innovation and Entrepreneurship at the Applied Science University of Canton Vaud (HEIG-VD - HES-SO). Adjoint faculty at the Master of International Business, University “Cattolica” in Milano, Italy. InnoSuisse Expert, Trainer and Coach since 2012.

Founder and former CTO of interAnalytics Sàrl. Visiting scholar at Stanford University and UC Berkeley. 30+ years of professional experience in ICT. Worked in the past as Software Engineer at IBM and Apple Italy and as researcher at EPFL, University of Fribourg and University of Geneva. Author of 100+ publications in international journals and conferences. Member of several advisory boards of Swiss startups. Jury member and mentor in several Swiss startup acceleration programs (e.g. MassChallenge, Seedstars World, Venture, Impact Hub).

International Trade and Investment Promotion
Swiss
 
 

Dipl. Ing. ETHZ, Swiss Institute of Technology, Zurich
Certificate in Teaching, Swiss Institute of Technology, Zurich
D.E.S. International Economy, Graduate Institute, Geneva
D.E.S. International Law, Graduate Institute, Geneva

As a career negotiator, Christian had several assignments with the Swiss government, including the Mission of Switzerland to the EU in Brussels. He also is a former Swiss chief negotiator for trade in services and electronic commerce. Former Executive Director of IDEAS Centre in Geneva.

International Law
Italian
 
PhD. International Law, Graduate Institute of International and Development Studies, Geneva
MA, BA Law, University of Milan

Chiara is a Research Fellow at the Geneva Academy, where she works for the Rule of Law in Armed Conflicts project (RULAC). In 2019 she was a visiting Research Fellow at Harvard Law School, where she conducted a postdoctoral research on peace in international law. Her areas of expertise include international humanitarian law, the use of force, and international human rights law. She formerly worked with the United Nations High Commissioner for Refugees (UNHCR) in Cox’s Bazar (Bangladesh) and Beijing (China). She defended her PhD (summa cum laude avec felicitations du jury) in public international law at the Graduate Institute of International and Development Studies in 2018. Her doctoral research investigated how the human rights paradigm has affected the international legal regulation of interventions in non-international armed conflicts.

Human Resources Management
German
 
Ph.D, and M.A. University of Heidelberg, Germany

Senior Scientist at EPFL - École polytechnique fédérale de Lausanne

Katharina has over 14 years of professional experience in international corporations as well as academic institutions. She currently holds a research position at EPFL and joined IUG in spring 2018. From 2004 until 2016 Katharina lived in China and worked for organizations such as the German Delegation of Industry & Commerce, Allianz Insurance and Tongji University Shanghai.

She is an accredited Coach (Int. Coaching Federation) and a Hogan Assessment Practitioner.

Information Technology
Belgian/Tunisian
 

Ph.D. Computer Sciences, Federal Institute of Technologies in Lausanne - EPFL / Switzerland
Master in Computer Sciences, École Nationale des Sciences de l’Informatique - ENSI / Tunisia

From 2001 to 2005, Yassin Rekik worked as Senior Researcher at EPFL in the field of eLearning and Online Experimentation. Since 2006, he has been an associate professor in computer sciences at HES-SO. He is a specialist in Software Engineering and IT project management. He has led various research projects in the fields of Human Computer Interaction, Serious Gaming, and AR-VR Technologies.

Financial and Managerial Accounting, Auditing
Russian

M.Sc. (DES), University of Geneva, Switzerland

B.A. Economics, Higher School of Economics (HSE) - National Research University, Russia

Fellow Chartered Certified Accountant (FCCA) - Association of Chartered Certified Accountants

Certified Internal Auditor (CIA) - Institute of Internal Auditors

Certified Information Systems Auditor (CISA) - Information Systems Audit and Control Association

Pavel Savitch has over 20 years of professional experience in Finance and Accounting, Audit and Risk Management, IT and Project Management; most of which were gained in the Air Transport Industry (ATI). In his prior academic role as “Accounting, Economics and Finance” Unit Coordinator Mr. Savitch drove the Unit preparation towards ACBSP accreditation, ensured the operational management of the Unit and coordination of the academic programs.

Finance
Russian
 
PhD in Management, Finance, University of California in Los Angeles, USA
Diploma in Banking, London School of Economics, UK
BA, MSc in Math with Distinction, PhD in Math (incomplete), Moscow State University, Russia

Elena worked in JPMorgan (UK) fixed income trading desk, was doing portfolio optimization and equity research for asset management funds, and developed online MBA and postgraduate classes in Finance. She teaches multiple courses in Finance, Business Math and Statistics on graduate and undergraduate level, along with preparation for CFA, CIIA, CAIA and FRM certifications. Elena’s research interests include commodity trading, alternative investments and portfolio allocation, and machine learning.

International Relations
Russian
 
 

PhD in International Economics with a minor in International Law, IHEID, Geneva

MSc in International Strategy and Economics, St Andrews, Scotland

BSc in Mathematics and Economics, Plekhanov Russian Economic Academy, Moscow, Russia

Maria works at the International Trade Center. Her primary research focus is regionalism, international development and trade. She has experience working in both the private sector and academia, and has also held positions at the IMF and the UN Secretariat.

Department Head, Bachelor's Programs
Finance & Economics
Jordanian 
 
DBA candidate, Plymouth University, England
Masters in Money and Banking, American University of Beirut, Lebanon
B.A. Accounting, University of Jordan, Jordan

Nawal has over fifteen years’ experience handling senior executive positions at local & international financial institutions; and seven years teaching and training experience in Swiss universities. She is the Founder and Director of NWNT Consulting Sàrl, Geneva.

International Relations
Palestinian 

Information Technology
Greek 

Ph.D. in Informatics, University of Geneva, Switzerland
M.Sc. in Engineering Management, Greece
B.Sc. in Electronic and Computer Engineering, Greece

Nikos has more than 20 years of experience in designing, building, and evaluating intelligent systems using speech and language technologies. In the past, he worked as a Software Engineer developing products for major telecommunication vendors. In the context of various projects, he performed user studies for addressing the factors that influence the success and failure of human-machine interfaces. Currently, he is employed as a Research Associate at the University of Geneva, where he co-authored more than 50 research publications. He also served as an Expert Reviewer for the European Commission. At IUG he is involved in teaching activities in the area of Computer Science.

Cybersecurity

Swiss

Master in Information Security

Federal Certificate in Information Technology

CIPM, CIPP/E, FIP, CISM

Nicolas has over 20 years of experience in IT, Cyber Security, data protection and management in rapid growing and complex environments.
He is today an external DPO, recognized Data Protection and Cybersecurity expert, owner of Redstone Consulting SA, and previously leading and building a Swiss-wide Data Protection practice for PwC CH. Prior to that he led an international oil and gas company group infrastructure and security for 12 years (CISO and Infrastructure global leader).

Over the years, Nicolas has developed a mastery of data protection regulations, such as the European GDPR or the Swiss FADP, and has led multiple compliance programs in different sectors of activity, as well as delivering assessments of the maturity of companies towards the NIST framework or the ISO 27001 standard.

Director, Global Partnership Development, Asia Pacific
International Business
Chinese

M.Sc. in Business Enterprise, Oxford Brookes University, England
M.B.A, Oxford Brookes University, England, Executive Master in
Global Leadership, World Economic Forum (Switzerland) in
collaboration with Columbia University/ INSEAD/Wharton-
University of Pennsylvania/London Business School

Jessie is a mission-oriented professional with over 15 years of Fortune 500 and global non-profit experience. She held leadership roles in multi-national businesses and private enterprises, was responsible for Public Private Partnership (C-suite) and government relations; increased thought leadership among partners; and sustainability-focused corporate strategy. She taught and served as a member of the Dean's Advisory Board at Oxford Brookes University, and is the Founder and Managing Director of an educational consulting company.

Communications
British

B.A. Psychology, University of Nottingham

M.Sc. Psychology, London School of Economics

Ph.D. Psychology, London School of Economics

Trainer with the Chartered Institute of Public Relations, UK, offering training in all aspects of communication, public affairs and measurement and evaluation in communication practice