International University in Geneva

Become a specialist in Digital Media and pursue a creative career in media and journalism in multinationals, governments and international organizations.

The students have an option of achieving two bachelor degrees simultaneously in 3 years in Geneva: a BA in Digital Media from IUG and the BSc (Hons) Business Management degree awarded by the University of Plymouth, UK.

  • Durée
    3 ans
  • Début des cours
    Septembre Février
  • Cours
    30 Cours

Bénéfices clés

  • Exposure to the role of media and communication in the for-profit and non-for-profit environments.
  • Exploring media and communication trends and issues with the latest media tools and concepts.
  • Having the option of achieving an additional BSc (Hons) Business Management degree awarded by the University of Plymouth, UK in Geneva in 3 years.
  • Gaining knowledge of the main communication theories combined with the use of creativity, communication and business skills applicable in the modern international media environment.
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Undergraduate Student Testimonials

Détails du programme

The Bachelor of Arts in Digital Media program covers all key aspects of media and communication: new media, multimedia, communication theory, journalism, public relations, corporate communications, image management, issues and crisis management, advertising and marketing.

The BA-DM is comprised of 43 courses taken over 3 years on a full time basis. The academic curriculum includes visits to major international companies in Geneva.

Description des cours

Trimestre 1 Credits
  • TEC 202 – Application of Information Processing This course covers advanced information technology concepts and terminology and introduces students to the use of software tools for business applications. It provides a thorough presentation to the use of spreadsheets from basic navigation to building financial models including introduction to database management systems.
    6
  • MKG 115 – Principles of Marketing The course provides students with an introduction to all basic principles and concepts of Marketing. It covers the marketing mix, the value creation, customer satisfaction and loyalty. It also covers direct and on-line marketing.
    6
  • COM 102 – Introduction to Digital Media The course examines the phases of development of mass media, from original forms to their current digital configuration. Students study the social, political and economic impact of mass media and are expected to analyze the role of mass media in current events and trends.
    6
  • FR1 – French The objective of the course is to acquire a basic knowledge of French. At the end of term, students should have a basic understanding of French and be in a position to communicate in a simple way.
    6
  • PSY 223 – Social Psychology This course analyses the structures and properties of human groups. Topics include: group formation, development of role relationships, intragroup and inter-group conflict, and factors influencing group effectiveness. It also critically analyses development and maintenance of social prejudice, persuasion and propaganda, and the application of social psychology to different areas of management, health, environment and international peace and conflict.
    6
Trimestre 2 Credits
  • MGT 100 – Principles of Management The course introduces the basic concepts, theories and principles on how a company/organization functions today. Students will learn the challenges modern managers face in running their departments and the company overall. It emphasizes how to make decisions, set objectives, budget and allocate resources, recruit the right people, plan and control in a modern company/organization.
    6
  • STA 243 – Statistics The course builds upon and expands the knowledge acquired in mathematics by introducing statistical methods such as inference, intervals of confidence, hypothesis testing and multiple regression technique.
    6
  • CPS 207 – Creative Problem Solving Creative Problem Solving is a course designed to assist students in analyzing case studies from simple to complex. Using a variety of problem solving techniques, students will learn how to reach the best solution using the sixth step problem solving process.
    6
  • TEC 205 – Managing Digital Innovation The course examines the current wave of digitally driven innovation and its implications on the economy and society at large. In this module students look beyond the hype and learn the important concepts behind latest innovations.
    6
  • POL 132 – Global Governance This course will focus on politics and processes of Global Governance with a particular reference to the major roles played by International Organizations and WTO. A particular focus will be on the United Nations system and its agencies as centrepieces of Governance at the International level. The course will conclude with the need for new approaches to Governance and future Challenges.
    6
Trimestre 3 Credits
  • ECO 125 – Economics This course introduces students to the role of supply and demand in determining market prices. The importance of consumers and firms on supply and demand is emphasized.
    6
  • COM 220 – Communication Skills This course examines the strategies and skills necessary to make successful business presentations. Students will develop their communication skills and examine the components of informative and persuasive presentations, both written and oral.
    6
  • COM 215 – Crisis Management This course will examine the variables involved in issue and crisis management and how to manage facets of communication, which have a bearing on corporate reputation, during and after crisis. By establishing how to identify potential risk issues and how to cope with crisis situations, students will learn how companies manage their reputation. We will consider the organization's vulnerabilities, the environment in which it thrives, the stakeholders who can influence its operation and the strategies best suited to maintaining or enhancing its reputation.
    6
  • MGT 340 – Organizational Behaviour This course provides an introduction to individual and group behavior in organizations. Topics include organization theory, organizational culture, team building, power, motivation, commitment and productivity, as well as the dynamics of conflict and change in organizations.
    6
  • MGT 415 – Entrepreneurship Students will be exposed to all aspects of the entrepreneurial process. This will include a discussion of what makes an entrepreneur – external environment and personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards writing the business plan.
    6
Trimestre 4 Credits
  • MGT 210 – Project and Operations Management This course provides the knowledge and skills required to manage complex global supply chains. Global supply chain management involves coordinating and streamlining the flow and transformation of goods, services, information and funds within companies around the world to maximize customer value and gain a competitive advantage in the global marketplace.
    6
  • MGT 305 – Human Resources Management This course provides an introduction to key HRM functions found in modern organizations such as: effective job design, staff selection, evaluation, reward systems, management development and organizational training.
    6
  • COM 208 – Public Relations and Persuasion The course focuses on the importance of public relations as a management tool for communicating with media and internally with employees and shareholders. Specific techniques for influencing people are presented in this course.
    6
  • COM 314 – Social Media and Blogs The course will provide students with an overview of developments in new media, how communications managers use technology to communicate and how technology affects the way we communicate. Students will learn how concepts such as digital media, cyber culture and web communities work.
    6
  • COM 145 – Business of Media The course focuses on the media and advertising industries and the influence they have on society. Particular emphasis will be placed on how media and advertising affect public thought on subjects such as food, body image, health, politics and government, and consumer choices across socio-economic strata and age groups. The impact and influence of technology and of the big corporations that control much of the media and advertising industries will also be studied.
    6
Trimestre 5 Credits
  • LAW 205 – International Commercial Law The purpose of this course is to provide students with an introduction to international business and commercial law. The study of torts, contracts and business organizations are covered, together with sales transactions, licensing and foreign direct investment (notably franchising and joint ventures). Key concepts of international litigation and trade/WTO law are included, with current controversies in Intellectual property and digital media regulation highlighted.
    6
  • CSC 210 – Management Decision Making The goal of this course is to introduce students to how decision analysis and processes are carried out in businesses and how data is used to improve performance and make better decisions at all levels of organizations. Students will also have the opportunity to practice the concepts/methods learnt through hands-on exercises using some commercial applications/tools.
    6
  • CSC 115 – Website Development and Management This course provides a comprehensive overview of website design and management. Students explore the prevailing vocabulary, tools, and standards used in the field and learn how the various facets and multimedia function together in today's web environment. The course provides a solid web design foundation, focusing on content and client-side development. Students learn the basic principles behind Usability and User Experience, how to manage a web project and how to evaluate its success. Finally they gain hands-on practice by producing an interactive website.
    6
  • POL 321 – Geopolitical Analysis Contemporary international relations have been characterized by the increased involvement of non-state actors, rapid technological advances, resource competition, identity conflicts and tensions caused by contradictory effects of globalization. To deal with these challenges, geopolitics takes into account history, geography, strategy, economy and culture in explaining the complexity of current and potential future conflicts.
    6
  • MKG 310 – Marketing Strategies The goal of this course is to introduce students to market analysis and strategies. Topics covered include the marketing mix, market planning and implementation through case studies.
    6
Trimestre 6 Credits
  • COM 303 – Video production The objective of this course is to provide students with an overview of the tools and skills needed to manage and produce digital projects. This course covers the management of digital projects from the concept and storyboard phase to the final product and its promotion.
    6
  • ENV 421 – Sustainablility and Development Sustainable Development is a course that demonstrates the need for examining the linkages among economic, social, technological, and environmental issues in achieving a sustainable global society. Building on the multi-disciplinary nature of environmental studies, the course incorporates various aspects of economics, social engineering, ethics, politics, and science. The course discusses strategies, legislations, innovations and best practices for more sustainable economies in the future.
    6
  • POL 314 – Political Communication This course focuses on the history, evolution and contemporary aspects of communications in politics and society. Particular emphasis is placed on the influence of media in modern societies, political movements and international systems. Theory and practice are combined through case studies and examples from recent and historical political and global events.
    6
  • COM 499 – Digital Media Capstone The Digital Media Capstone Course provides students with a strategic approach to communication planning and implementation, including the role of Digital Media in media production, planning and analysis. Building on digital media courses undertaken during the bachelor program, the Capstone Course reinforces and expands upon some of the key learning points of the program including stake holder analysis, crises management and advocacy.
    6
  • BUS 402 – International Business This curriculum explores the socio-political, economic and cultural contexts that have shaped international business in past decades. It focuses, in particular, on how multinational companies (MNEs) gain competitive advantages at the international level and constraints on global corporations' development. Students will reference macro- microeconomic theories to evaluate entry modes and investment decisions, develop hypothetical corporate strategies, structure and operations intended to maximize shareholder value and capture a share of the global marketplace.
    6

Orateurs invités

Pedro Simko

Directeur, Publicis Europe
Cérémonie de remise des diplômes 2015

Achim Steiner

United Nations Under-Secretary-General
Cérémonie de remise des diplômes 2016

Why IUG

Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)

Faculty

The Bachelor of Business Administration program draws on the wealth of international know-how and resources of its faculty, visiting speakers.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.
 

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your BA-MC

BA-MC graduates have gone on to careers in advertising, management, public relations, journalism, publishing and media in communication agencies, multinationals, governments and international organizations.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Prérequis d'admission

  • A completed application form with an essay (200 to 300 words) on one of the following topics:
    - Describe your biggest achievement in any aspect of your life and the reasons for this success.
    - Select a current issue of national or international importance which you think will have an impact on society. Explain why.
  • A certified copy of a secondary school diploma in English
  • Certified High School transcripts in English for the last 3 years
  • Two passport size photos
  • A Curriculum Vitae / Resume
  • A copy of the student’s passport
  • A recommendation letter from a guidance counselor or school official (principal or teacher) in English
  • An English Proficiency test of your choice between IELTS (min. score 6.0), TOEFL (min. score 80 internet based; min. score 550 paper-based; min. score 213 computer-based) or Cambridge Advanced Certificate (min. grade C).
  • A non-refundable application fee payable in Swiss Francs CHF 150.-, Euros €140.- or US Dollars USD 150.-
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