International University in Geneva

Prepare yourself for a management career at the forefront of current key business challenges.

Reaching excellence is the goal of our Master of Business Administration (MBA-SM) in Sales & Marketing. The program is designed for mastering all operational and behavioral fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools.


  • Durée
    1 an
  • Début des cours
    Septembre Novembre Mars Mai
  • Cours
    14 Cours


  • Enhancing your knowledge and skills to address modern marketing challenges
  • Developing successful marketing and sales strategies and plans
  • Gaining a “hands-on” sales experience
  • Mastering marketing and sales tools and techniques
  • Learning from an academically and professionally qualified faculty body
  • Developing networking opportunities in the international market
Remise des diplômes 2015

Détails du programme

The program builds managers who master the marketing and sales process. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally the implementation of different sales and marketing tools are studied in the program.


The Master of Business Administration in Sales and Marketing (MBA-SM) is comprised of 14 courses taken over one year.

Description des cours

Trimestre 1 Credits
  • ECO 607 – Global Economics This course examines the major principles of economics, economic policymaking and the role of the firm in the economy. It discusses the role of the financial system, (un)employement and international economic flows between the domestic economy and its international environment and provides the theoretical basis for understanding the economic importance of firms, international trade and international capital flows.
  • MKG 612 – Sales Strategies Selling is both an Art and a Science. Selling is a Science because a growing body of knowledge and objective facts describe the process of "selling". Selling is an Art since it takes practice, persuasive skills and creativity to master it. In this module, students will learn both the art and science of Business Selling Process. They will be able to define, develop and use appropriate Business Sales Strategy.
  • MKG 615 – Consumer and Market Insight This course offers methods, tools, and techniques for qualitative and quantitative analysis of consumer behaviour and markets, which constitute a key input for product strategies and the introduction of new products and services.
  • MGT 605 – Strategic Supply Chain Management This course is concerned with optimising the global supply chain and leveraging it as a value-creating strategy to gain competitive advantage in the global marketplace. It addresses issues related to sustainability, risk management and the challenges of establishing trust and collaboration amongst supply chain partners.
Trimestre 2 Credits
  • NEG 615 – International Negotiations Negotiation skills are among the most valuable and sought-after skills both in management and diplomacy. This course covers cross-disciplinary theoretical underpinnings and, through interactive methods and simulations, the practical aspects of skillful negotiation in a global environment.
  • MGT 610 – Leadership and Organizational Behaviour Students study a range of important variables that affect the behaviour of people inside an organization including leadership styles, the process of effective management, interpersonal communication skills, motivation, effective presentations and organization design, as well as the dynamics of conflicts in organizations. This course involves a high degree of participation and project work with adult learning techniques such as action learning and learning contracts.
  • COM 630 – Digital Communication and Marketing The course of Integrated Communication aims at giving the student the tools to analyze and develop brand communications initiatives. The course will look at the evolution of communication and advertising technique, focusing on the latest theories and approaches in digital era. The learning process will be based on theory, case studies and real-life classwork to learn how to develop a communication campaign, starting from the analysis of the business challenges to defining the consumer insight, briefing process, creative development and assessment. The key learning outcome of the course is giving the ability to the students to analyze communications, their effectiveness and manage the communication/creative process.
  • FIN 510 – Corporate Finance This course is intended to familiarize students with principles of corporate finance and investment decisions. It develops students' understanding of fundamental topics in modern corporate world such as cost of capital, financial valuation, investments, risk-return, mergers and acquisitions and other financial tools. The theory is presented within a context which motivates students and equips them with practical tools for financial decision making and valuation; the skills they will require in their future careers.
Trimestre 3 Credits
  • MGT 666 – Small Business Management This module focuses on small business leadership, management and governance., It coaches students how to leverage the unique character of a start-up, identify and finance growth opportunities, negotiate with prospective partners and later establish collaborations and continually apply leadership skills for management that inspires. The course will also explore structures and complexities specific to family owned enterprises. Students will acquire new perspectives on how to identify good investments, manage risk and make sound business decisions that support small business growth via different approach. An unique mentoring program is integrated in the study which highlight the practical side of the subject.
  • MKG 620 – Sales Management This course is designed for professionals who wish to advance their careers in sales and marketing. It addresses questions such as : how are successful sales and marketing strategies designed, advanced sales and marketing tools applied and sales activities efficiently planned, staffed, led and controlled.
  • MKG 667 – International Marketing Students will learn to devise an international marketing plan taking into account the overall international economic situation, the growing interaction of governments, international institutions, the global legal environment, the different cultures, etc. It emphasizes the challenges the international marketer is facing today in dealing with the complexity of globalization, internationalization and the impact of the modern technologies.
  • MGT 645 – Corporate Governance Effective governance is of eminent importance for the sustainability of corporations as for the long-term success of nations. The course introduces different models of governance applied across the world and weighs their pro's and con's through a variety of case studies.
Trimestre 4 Credits
  • MGT 650 – Digital Transformation Digital transformation is a fundamental driver of competitiveness for firms in a variety of industries. Digital transformation is not only about mastering technological change, but it involves and affects all aspects of the organization. Students will lean various methodologies and apply them to real cases and simulations.
  • MKG 698 – Sales and Marketing (Capstone Course) The marketing and sales capstone brings together the knowledge and experience gained throughout the programme to train students on how to develop complete marketing and sales plans.

Orateurs invités

Paul Polman

Chief Executive Officer, Unilever Cérémonie de remise des diplômes 2014

Pedro Simko

Directeur, Publicis Europe
Cérémonie de remise des diplômes 2015


Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)


The faculty at IUG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your MBA

MBA graduates have gone on to executive positions in multinationals, family businesses, international organizations and governments.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Prérequis d'admission

  • A completed application form (should include your Motivation letter)
  • Official Undergraduate Transcript (certified translation in English) (Minimum GPA recommended 2.7 or above on the scale of 0-4)
  • Official Undergraduate Diploma (certified translation in English)
  • Non-refundable application fee of CHF 150.- or € 140.- or USD 150.-
  • English proficiency test: either TOEFL (min score 80),  IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). IUG institutional code number for the TOEFL is 0130;
  • Curriculum Vitae stating any relevant professional work experience;
  • Letter of reference from an employer or a professor;
  • Copy of valid passport;
  • Two passport size photos.

The following additional requirements apply to MBA program candidates:

  • A minimum Grade Point Average (GPA) of 3.0
  • At least 2 years of work experience is recommended