International University in Geneva

Pursue a career in advertising, media and journalism in communication agencies, multinationals, governments and international organizations.

The Bachelor of Arts in Digital Media (BA-DM) is designed for high school graduates interested in pursuing careers in media and communication.

  • Duration
    3 Years
  • Starting
    September January April
  • Courses
    43 Courses

Key Benefits

  • Learning in a dynamic environment in Switzerland with a multicultural student body and faculty from academia and the media industry
  • Exploring media and communication trends and issues with the latest media tools and concepts
  • Exposure to the role of media and communication in the for-profits and non-for-profits  environments
  • Gaining an overview of the main communication theories combined with practical negotiation and communication skills for the modern international workplace.
Undergraduate Student Testimonials International University in Geneva

Program Details

The Bachelor of Arts in Digital Media program covers all key aspects of media and communication: new media, multimedia, communication theory, journalism, public relations, corporate communications, image management, issues and crisis management, advertising and marketing.

The BA-DM is comprised of 43 courses taken over 3 years on a full time basis. The academic curriculum includes visits to major international companies in Geneva.

Course Descriptions

Distinguished Speakers

Pedro Simko

Director, Publicis Europe
Graduation ceremony 2015

Achim Steiner

United Nations Under-Secretary-General Graduation ceremony, 2016


Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)


The Bachelor of Arts in Media Communication program draws on the wealth of international know-how and resources of its faculty, visiting speakers.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your BA-MC

BA-MC graduates have gone on to careers in advertising, management, public relations, journalism, publishing and media in communication agencies, multinationals, governments and international organizations.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Admission Requirements

  • A completed application form with an essay (200 to 300 words) on one of the following topics:
    - Describe your biggest achievement in any aspect of your life and the reasons for this success.
    - Select a current issue of national or international importance which you think will have an impact on society. Explain why.
  • A certified copy of a secondary school diploma in English
  • Certified High School transcripts in English for the last 3 years
  • Two passport size photos
  • A Curriculum Vitae / Resume
  • A copy of the student’s passport
  • A recommendation letter from a guidance counselor or school official (principal or teacher) in English
  • An English Proficiency test of your choice between IELTS (min. score 6.0), TOEFL (min. score 80 internet based; min. score 550 paper-based; min. score 213 computer-based) or Cambridge Advanced Certificate (min. grade C).
  • A non-refundable application fee payable in Swiss Francs CHF 150.-, Euros €140.- or US Dollars USD 150.-
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