International University in Geneva

Pursue a career in advertising, media and journalism in communication agencies, multinationals, governments and international organizations.

The Bachelor of Arts in Digital Media (BA-DM) is designed for high school graduates interested in pursuing careers in media and communication.

  • Duration
    3 Years
  • Starting
    September January April
  • Courses
    43 Courses

Key Benefits

  • Learning in a dynamic environment in Switzerland with a multicultural student body and faculty from academia and the media industry
  • Exploring media and communication trends and issues with the latest media tools and concepts
  • Exposure to the role of media and communication in the for-profits and non-for-profits  environments
  • Gaining an overview of the main communication theories combined with practical negotiation and communication skills for the modern international workplace.
     
      
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Program Details

The Bachelor of Arts in Digital Media program covers all key aspects of media and communication: new media, multimedia, communication theory, journalism, public relations, corporate communications, image management, issues and crisis management, advertising and marketing.

The BA-DM is comprised of 43 courses taken over 3 years on a full time basis. The academic curriculum includes visits to major international companies in Geneva.

Course Descriptions

Trimester 1 Credits
  • MKG 115 – Principles of Marketing The course provides students with an introduction to all basic principles and concepts of Marketing. It covers the marketing mix, the value creation, customer satisfaction and loyalty. It also covers direct and on-line marketing.
    3
  • ENG 242 – Professional Writing Written Communication is a critical component of professional life, and it is increasingly important to be able to express ideas effectively through writing. The objective of this course is to improve the ability of students to produce accurate, clear, persuasive and effective written communication, through essays, business reports, emails and other professional documents. In this course, students will also learn to develop a strategic and critical thinking, analyze and understand their audience in order to maximize the impact of their written communication. They will also have to understand the key principles of the Harvard referencing system, and be able to apply them into their business writing.
    3
  • MTH 122 – Applied Mathematics This course provides an introduction to basic mathematical techniques used to explore, model and analyze phenomena in a broad range of subject matters. Students employ analytical, graphical, numerical, and verbal approaches to model solutions to these problems, increasing their reasoning and problem-solving skills.
    3
  • TEC 202 – Application of Information Processing This course covers advanced information technology concepts and terminology and introduces students to the use of software tools for business applications. It provides a thorough presentation to the use of spreadsheets from basic navigation to building financial models including introduction to database management systems.
    3
  • FR1 – French The objective of the course is to acquire a basic knowledge of French. At the end of term, students should have a basic understanding of French and be in a position to communicate in a simple way.
    3
Trimester 2 Credits
  • COM 102 – Fundamentals of Digital Mass Media The course examines the phases of development of mass media, from original forms to their current digital configuration. Students study the social, political and economic impact of mass media and are expected to analyze the role of mass media in current events and trends.
    3
  • ECO 125 – Micro-Economics This course introduces students to the role of supply and demand in determining market prices. The importance of consumers and firms on supply and demand is emphasized.
    3
  • RES 130 – Research Methods This course assists students to develop their research skills. Different research methods, tools and techniques for effective report writing and presentation are examined.
    3
  • COM 220 – Communication and Presentation Techniques This course examines the strategies and skills necessary to make successful business presentations. Students will develop their communication skills and examine the components of informative and persuasive presentations, both written and oral.
    3
  • POL 132 – Global Governance and International Organizations This course will focus on politics and processes of Global Governance with a particular reference to the major roles played by International Organizations and WTO. A particular focus will be on the United Nations system and its agencies as centrepieces of Governance at the International level. The course will conclude with the need for new approaches to Governance and future Challenges.
    3
Trimester 3 Credits
  • MGT 100 – Principles of Management The course introduces the basic concepts, theories and principles on how a company/organization functions today. Students will learn the challenges modern managers face in running their departments and the company overall. It emphasizes how to make decisions, set objectives, budget and allocate resources, recruit the right people, plan and control in a modern company/organization.
    3
  • PSY 223 – Social Psychology This course analyses the structures and properties of human groups. Topics include: group formation, development of role relationships, intragroup and inter-group conflict, and factors influencing group effectiveness. It also critically analyses development and maintenance of social prejudice, persuasion and propaganda, and the application of social psychology to different areas of management, health, environment and international peace and conflict.
    3
  • STA 243 – Statistics The course builds upon and expands the knowledge acquired in mathematics by introducing statistical methods such as inference, intervals of confidence, hypothesis testing and multiple regression technique.
    3
  • CSC 115 – Website Development This course provides a comprehensive overview of website design. Students explore the prevailing vocabulary, tools and standards used in the field and learn how the various facets including HTML, XHTML, CSS, JavaScript and multimedia function together in today's web environment.
    3
  • ENV 200 – Sustainability and Global Environment This course provides students with the background knowledge to understand today's key environmental challenges examining their linkages with economic, social, technological and cultural development. Students will get familiar with the origins, evolution and practices of the concept of sustainable development. The course will discuss and critically assess various policies, legislations, business tools and practices related to sustainability.
    3
Trimester 4 Credits
  • CSC 210 – Management Decision Making The goal of this course is to introduce students to how decision analysis and processes are carried out in businesses and how data is used to improve performance and make better decisions at all levels of organizations. Students will also have the opportunity to practice the concepts/methods learnt through hands-on exercises using some commercial applications/tools.
    3
  • ECO 235 – Macro-Economics The aim of this course is to examine the impact of national income, monetary policies, interest rates and prices on the global economy. Different economic models and theories are analyzed.
    3
  • MGT 340 – Organizational Behavior This course provides an introduction to individual and group behavior in organizations. Topics include organization theory, organizational culture, team building, power, motivation, commitment and productivity, as well as the dynamics of conflict and change in organizations.
    3
  • COM 225 – Media Concepts and Analysis Communication, media culture and media industries play a crucial role in the social and cultural landscapes of societies and its people. This course aims at introducing the basic concepts, models and theories of media, including digital media and understanding how media shapes and is shaped by culture and society. The course also offers an overview of how media can be studied- its structure, production, content and consumption, from an audience/reception point of view. It seeks to understand issues like media practices, research, development and regulation.
    3
  • CPS 207 – Creative Problem Solving Creative Problem Solving is a course designed to assist students in analyzing case studies from simple to complex. Using a variety of problem solving techniques, students will learn how to reach the best solution using the sixth step problem solving process.
    3
Trimester 5 Credits
  • LAW 205 – Fundamentals of International Commercial Law The purpose of this course is to provide students with an introduction to international business and commercial law. The study of torts, contracts and business organizations are covered, together with sales transactions, licensing and foreign direct investment (notably franchising and joint ventures). Key concepts of international litigation and trade/WTO law are included, with current controversies in Intellectual property and digital media regulation highlighted.
    3
  • COM 145 – Media and Advertising The course focuses on the media and advertising industries and the influence they have on society. Particular emphasis will be placed on how media and advertising affect public thought on subjects such as food, body image, health, politics and government, and consumer choices across socio-economic strata and age groups. The impact and influence of technology and of the big corporations that control much of the media and advertising industries will also be studied.
    3
  • MGT 415 – Entrepreneurship Students will be exposed to all aspects of the entrepreneurial process. This will include a discussion of what makes an entrepreneur – external environment and personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards writing the business plan.
    3
  • COM 215 – Crisis Communication This course will examine the variables involved in issue and crisis management and how to manage facets of communication, which have a bearing on corporate reputation, during and after crisis. By establishing how to identify potential risk issues and how to cope with crisis situations, students will learn how companies manage their reputation. We will consider the organization's vulnerabilities, the environment in which it thrives, the stakeholders who can influence its operation and the strategies best suited to maintaining or enhancing its reputation.
    3
  • E – Elective - Luxury Goods Management (Spring Workshop, for all programs)
    - Website Development (Elective for IR students only, in Spring)
    - Geopolitical Analysis (Elective for CS in Spring)
    - BBA students can have all 3rd Fall and Spring courses as electives.
    - Advance French (Elective in Fall for all programs)
    - Fundamentals of Accounting compulsory for BIM students for Plymouth in Winter.
    3
Trimester 6 Credits
  • TEC 205 – Managing Digital Innovation The course examines the current wave of digitally driven innovation and its implications on the economy and society at large. In this module students look beyond the hype and learn the important concepts behind latest innovations.
    3
  • POL 321 – Geopolitical Analysis Contemporary international relations have been characterized by the increased involvement of non-state actors, rapid technological advances, resource competition, identity conflicts and tensions caused by contradictory effects of globalization. To deal with these challenges, geopolitics takes into account history, geography, strategy, economy and culture in explaining the complexity of current and potential future conflicts.
    3
  • MKG 330 – Digital Marketing This course reinforces the grounding knowledge in marketing that students have acquired previously and make a focus on understanding the foundations of digital marketing. The understanding digital platforms and customer-centric management coupled with data-driven orientation are at the heart of this module.
    Prerequisites: Principles of Marketing (MKG 115).
    3
  • CSC 425 – Project Management This course introduces students to the application of knowledge, skills, tools, and techniques to achieve specific targets within specified budget and time constraints for project management.
    3
  • E – Elective - Luxury Goods Management (Spring Workshop, for all programs)
    - Website Development (Elective for IR students only, in Spring)
    - Geopolitical Analysis (Elective for CS in Spring)
    - BBA students can have all 3rd Fall and Spring courses as electives.
    - Advance French (Elective in Fall for all programs)
    - Fundamentals of Accounting compulsory for BIM students for Plymouth in Winter.
    3
Trimester 7 Credits
  • POL 315 – Global Civil Society This course will discuss the concept of 'global civil society' from various theoretical perspectives and traditions. Students will study how transnational activists are organized, what strategies they use to influence different actors in international politics, and how they respond to their various financial, ethical and technical challenges. The course will also raise the question of the legitimacy of non-governmental organizations. The main thematic focus of the course will be the practices of non-governmental organizations and transnational network in the field of human rights and global justice.
    3
  • COM 308 – Journalism in Digital Age The course focuses on current trends in journalism. It is designed both for future practitioners of journalism and for professionals in other fields who want to understand the role and influence of journalism today and the challenges the profession faces from political, social, economic and technological pressures. The course includes a strong emphasis on developing an effective communication style.  
    3
  • COM 208 – Public Relations and Persuasion The course focuses on the importance of public relations as a management tool for communicating with media and internally with employees and shareholders. Specific techniques for influencing people are presented in this course.
    3
  • MGT 315 – Small Business Management This module explores structures and challenges of managing small business enterprises (including family owned enterprises). It coaches students how to leverage the unique character of a start-up, identify and finance growth opportunities, negotiate with prospective partners and later establish collaborations and continually apply leadership skills for management that inspires. It equips students to acquire new perspectives on how to identify good investments, manage risk and make sound business decisions that support small business growth and sustainability.
    3
Trimester 8 Credits
  • MKG 310 – Marketing Strategies The goal of this course is to introduce students to market analysis and strategies. Topics covered include the marketing mix, market planning and implementation through case studies.
    Prerequisites: Principles of Marketing (MKG 115).
    3
  • COM 242 – Cross-Cultural Communication With globalization, the Internet and the general shrinking of time and space, cross-cultural interaction has become a necessity for business success as well as for our everyday lives. This course is designed to understand and master strategies for interpersonal encounters in multicultural environments, including conflict resolution, negotiation, effective meetings and virtual communication.
    3
  • COM 314 – Social Media and Blogs The course will provide students with an overview of developments in new media, how communications managers use technology to communicate and how technology affects the way we communicate. Students will learn how concepts such as digital media, cyber culture and web communities work.
    3
  • TRA 225 – Global Trade The course will examine the theoretical underpinnings and the political and economic realities of International Trade. Topics will include multilateral Trade Agreements and WTO, the importance of technology transfer and Trade in services from multinational corporations in the open market. And it will examine some of the broader challenges posed by deeper Global Trade integration, with particular attention being paid to the role and interests of emerging trade powers, the BRICS - Brazil, China, India, Russia and South Africa.
    3
Trimester 9 Credits
  • COM 303 – Digital Media Production (Seminar) The objective of this course is to provide students with an overview of the tools and skills needed to manage and produce digital projects. This course covers the management of digital projects from the concept and storyboard phase to the final product and its promotion.
    3
  • BUS 402 – International Business This curriculum explores the socio-political, economic and cultural contexts that have shaped international business in past decades. It focuses, in particular, on how multinational companies (MNEs) gain competitive advantages at the international level and constraints on global corporations' development. Students will reference macro- microeconomic theories to evaluate entry modes and investment decisions, develop hypothetical corporate strategies, structure and operations intended to maximize shareholder value and capture a share of the global marketplace.
    3
  • POL 314 – Political Communication This course focuses on the history, evolution and contemporary aspects of communications in politics and society. Particular emphasis is placed on the influence of media in modern societies, political movements and international systems. Theory and practice are combined through case studies and examples from recent and historical political and global events.
    3
  • MGT 480 – Leadership The purpose of the course is to introduce students to leadership theories aimed at leading, influencing and coordinating team members in the workplace. The ethical and moral responsibilities of corporate leaders are critiqued as is the inter-relationship between leadership, governance, decision-making and change. Students will identify their own leadership attributes and improve their skills through practical exercises. Real world business cases will be analyzed to identify successful and less successful examples of leadership.
    3
  • COM 499 – Digital Media Capstone The Digital Media Capstone Course provides students with a strategic approach to communication planning and implementation, including the role of Digital Media in media production, planning and analysis. Building on digital media courses undertaken during the bachelor program, the Capstone Course reinforces and expands upon some of the key learning points of the program including stake holder analysis, crises management and advocacy.
    3

Distinguished Speakers

Pedro Simko

Director, Publicis Europe
Graduation ceremony 2015

Achim Steiner

United Nations Under-Secretary-General Graduation ceremony, 2016

Why IUG

Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)

Faculty

The Bachelor of Arts in Media Communication program draws on the wealth of international know-how and resources of its faculty, visiting speakers.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.
 

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.
 
 

Your Career with your BA-MC

BA-MC graduates have gone on to careers in advertising, management, public relations, journalism, publishing and media in communication agencies, multinationals, governments and international organizations.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Admission Requirements

  • A completed application form with an essay (200 to 300 words) on one of the following topics:
    - Describe your biggest achievement in any aspect of your life and the reasons for this success.
    - Select a current issue of national or international importance which you think will have an impact on society. Explain why.
  • A certified copy of a secondary school diploma in English
  • Certified High School transcripts in English for the last 3 years
  • Two passport size photos
  • A Curriculum Vitae / Resume
  • A copy of the student’s passport
  • A recommendation letter from a guidance counselor or school official (principal or teacher) in English
  • An English Proficiency test of your choice between IELTS (min. score 6.0), TOEFL (min. score 80 internet based; min. score 550 paper-based; min. score 213 computer-based) or Cambridge Advanced Certificate (min. grade C).
  • A non-refundable application fee payable in Swiss Francs CHF 150.-, Euros €140.- or US Dollars USD 150.-
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